entrepreneurshipTop of Mind

Commentary & Insights on Entrepreneurship The Top of Mind blog brings an array of editorial views to current events shaping the world of entrepreneurship. Engage, exchange, and expand your own view of the world!

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10 Reasons Your Business Needs a Positioning Statement (and How to Start Building Yours)

As an entrepreneur, there's no greater fear than developing a product or service that no one wants and no one is willing to pay for.

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Annette Beck
on May 28, 2014
Craft Distillery Proves Startups Can Be a Family Affair

The smell is potent. It's apparent as soon as you walk in. The tinge of distilled mash is unavoidable, and a pleasant reminder that this building is more than just a beautiful space that people now host weddings and events in. It's also a startup. A startup craft distillery, that is.

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Amanda Schnieders
on May 22, 2014
Top of Mind's 5 Must-Read Articles in Entrepreneurship

Being an entrepreneur can be quite an adventure. It comes with a host of ups and downs and surely, this risk (and reward)-filled path is not for everyone. But for most who have built their entrepreneurial dream, they would never trade it for a job--not for a million bucks.

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Thom Ruhe
on May 14, 2014
When Do You Pivot, Proceed or Quit?

A tough question every entrepreneur has to consider about his or her business is when to pivot, proceed or just plain quit.

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Amanda Schnieders
on May 12, 2014
Ice House Program Teaches Teen Entrepreneurial Mindset

In this segment of Top of Mind, I talk with 17-year-old Jairo Fernandez, a student from Bishop Ward High School in Kansas City. Fernandez recently attended the Ice House Entrepreneurship Program, which is especially designed to develop critical thinking skills that will enable participants to identify and evaluate opportunities, manage risks, and learn from the results.

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Prentiss Earl III
on May 07, 2014
Top of Mind's 5 Must-Read Articles in Entrepreneurship

Every year I wait for the lists. Those that list the most innovative things to happen this past year. MIT Technology Review's list is one of these. The 10 greatest breakthroughs and innovations in technology. It takes a deep dive into each of the 10 technologies. This year it was things like brain mapping and agricultural drones.

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Thom Ruhe
on May 02, 2014
New Founders School Series: Bootstrap Marketing for Startups

Believe it or not, you don't need a big budget or an army of people to market a product successfully. In today's marketplace, a startup can, with "a little ingenuity, some hustle, curiosity, and hard work" achieve myriad marketing goals, according to Kauffman Founders School expert Anita Newton. Kauffman Founders School is dedicated to providing entrepreneurs with the skills and knowledge they need to create and develop successful startups.

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Wendy Torrance
on May 02, 2014
Sourcelink: Matching Entrepreneurs with Resources

When trying to start a venture, entrepreneurs are taught to start with a problem. Then work towards the solution. Maria Meyers, founder of Sourcelink, took the same approach when she realized an established network of resources to help entrepreneurs start their businesses simply didn't exist.

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Annette Beck
on April 28, 2014
How To Better Answer the Question 'What Do You Do?'

It happens to everyone in business. You meet someone new who asks you what you do. And before you know it, you've rambled on only to find that rather than piquing the asker's interest in your business, you've left him or her bewildered and confused--and maybe even just a little bit sorry they asked.

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Amanda Schnieders
on April 24, 2014
Mind If I Borrow Your 3D Printer? How 3D Hubs Is Creating A Community Around Printing

The additive manufacturing industry has become an incredible resource to startups and entrepreneurs. The technology has not only helped break down the barriers to entry for product developers, but has also lent itself to an evolved marketplace where entrepreneurs can cater to personalized services and products, at a just-in-time pace, with very little startup capital necessary to launch. This has tailored an economic trend for the emergence of high frequency startup activity, mostly in the world of 3D printing.

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Brad Chapman
on April 24, 2014

Twitter Updates

  • RT @nyikaaa WOW what a turnout!! ABQid Demo Day about to begin!! @unleashingideas @GEWabq @KauffmanFDN @webbjo
  • "The New Standards of a Board" and 4 other Must-Read articles in #Entrepreneurship http://t.co/A20Sg7eT5D #TopOfMind
  • EXCITING NEWS! @GISTNetwork@unleashingideas expand @1millioncups internationally! Welcome @1MCMorocco! #GEW2014 #1MC http://t.co/eSEp0nj5Iu
  • What can your income statement tell you about your biz? How to squeeze more profit out of your company. http://t.co/sgz0NLybC9 @KauffmanFS
  • "Smaller, harder working and more expert." | The New Standards of a Board http://t.co/A20Sg7eT5D

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