entrepreneurshipTop of Mind

Commentary & Insights on Entrepreneurship The Top of Mind blog brings an array of editorial views to current events shaping the world of entrepreneurship. Engage, exchange, and expand your own view of the world!

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4 Ways to Ramp Up Social Media

In this day and age, you have hundreds of marketing tactics at your disposal. The bad thing is, you have hundreds of marketing tactics at your disposal.

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Amanda Schnieders
on June 12, 2014
Website Must-Haves For Optimal Marketing

If when you look at the endless options for marketing your business and feel overwhelmed, you are certainly not alone. Take the traditional marketing venues--newspaper, radio, TV, direct mail--and combine them with the almost limitless opportunities presented on the Internet today, and the task of identifying a marketing mix that can produce the best results for your business can seem near impossible.

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Amanda Schnieders
on May 30, 2014
New Founders School Series: Bootstrap Marketing for Startups

Believe it or not, you don't need a big budget or an army of people to market a product successfully. In today's marketplace, a startup can, with "a little ingenuity, some hustle, curiosity, and hard work" achieve myriad marketing goals, according to Kauffman Founders School expert Anita Newton. Kauffman Founders School is dedicated to providing entrepreneurs with the skills and knowledge they need to create and develop successful startups.

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Wendy Torrance
on May 02, 2014
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Twitter Updates

  • Clearly define your startup internship program to ensure value for both sides says @ifain http://t.co/wk3TFMz65C via @WSJ
  • Annual holidays cut risk of heart attacks in men by 30% & by 50% in women | 5 Must-Read Articles in Entrepreneurship http://t.co/lyiPhTngYO
  • New @KauffmanFDN Policy Digests says state enforcement of non-competes hinders job creation http://t.co/ebimNMhe4E
  • Customer Development Data: Why You Should Be Thinking More Like a Scientist http://t.co/PGc9Xkmgmf via @kauffmanFS
  • Entrepreneurial activity spans industry sectors & links commercial/social aspects | Educating Australia's Leadership http://t.co/aqiqIv7DSJ