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Commentary & Insights on Entrepreneurship The Top of Mind blog brings an array of editorial views to current events shaping the world of entrepreneurship. Engage, exchange, and expand your own view of the world!

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4 Ways to Ramp Up Social Media

In this day and age, you have hundreds of marketing tactics at your disposal. The bad thing is, you have hundreds of marketing tactics at your disposal.

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Amanda Schnieders
on June 12, 2014
Website Must-Haves For Optimal Marketing

If when you look at the endless options for marketing your business and feel overwhelmed, you are certainly not alone. Take the traditional marketing venues--newspaper, radio, TV, direct mail--and combine them with the almost limitless opportunities presented on the Internet today, and the task of identifying a marketing mix that can produce the best results for your business can seem near impossible.

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Amanda Schnieders
on May 30, 2014
New Founders School Series: Bootstrap Marketing for Startups

Believe it or not, you don't need a big budget or an army of people to market a product successfully. In today's marketplace, a startup can, with "a little ingenuity, some hustle, curiosity, and hard work" achieve myriad marketing goals, according to Kauffman Founders School expert Anita Newton. Kauffman Founders School is dedicated to providing entrepreneurs with the skills and knowledge they need to create and develop successful startups.

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Wendy Torrance
on May 02, 2014
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Twitter Updates

  • RT @KauffmanFS Is sales a big gap in your #startup knowledge? Fill that gap! http://t.co/WS0XX2oHef
  • The startup valuation game has changed with new metrics based on user volume and monthly visits. http://t.co/YYdvh7S1rB @WSJstartup
  • Let Your Employees Bring Their Interests to Work http://t.co/oYinbOYeK2 via @HarvardBiz
  • 7 changes to help your team make better and faster decisions, outlined in this article we've unlocked for the weekend http://t.co/Q51pYCPAM5
  • Women Outpace Men in Raising Funding Online http://t.co/mMvOBqOc84 5 Must-Read Articles in Entrepreneurship #TopOfMind