entrepreneurshipTop of Mind

Commentary & Insights on Entrepreneurship The Top of Mind blog brings an array of editorial views to current events shaping the world of entrepreneurship. Engage, exchange, and expand your own view of the world!

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Website Must-Haves For Optimal Marketing

If when you look at the endless options for marketing your business and feel overwhelmed, you are certainly not alone. Take the traditional marketing venues--newspaper, radio, TV, direct mail--and combine them with the almost limitless opportunities presented on the Internet today, and the task of identifying a marketing mix that can produce the best results for your business can seem near impossible.

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Amanda Schnieders
on May 30, 2014
10 Reasons Your Business Needs a Positioning Statement (and How to Start Building Yours)

As an entrepreneur, there's no greater fear than developing a product or service that no one wants and no one is willing to pay for.

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Annette Beck
on May 28, 2014
New Founders School Series: Bootstrap Marketing for Startups

Believe it or not, you don't need a big budget or an army of people to market a product successfully. In today's marketplace, a startup can, with "a little ingenuity, some hustle, curiosity, and hard work" achieve myriad marketing goals, according to Kauffman Founders School expert Anita Newton. Kauffman Founders School is dedicated to providing entrepreneurs with the skills and knowledge they need to create and develop successful startups.

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Wendy Torrance
on May 02, 2014
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Twitter Updates

  • Internet of Things- still not sure what it is? See how it's affecting the tech world & could influence your everyday http://t.co/VA6zwq93xd
  • New @KauffmanFDN study shows public sector has little impact on startup creation rates - except in education http://t.co/xHVNgMSIiD
  • Has your startup experienced the Valley of Death? | Definition via @eMedcommunity http://t.co/2DvZSGRjGZ
  • RT @mashable: Report: Snapchat talking to Alibaba about raising funding at a $10 billion valuation http://t.co/q3fHcWXj8z
  • RT @neilpatel Do something today that your future will thank you for.