entrepreneurshipTop of Mind

Commentary & Insights on Entrepreneurship The Top of Mind blog brings an array of editorial views to current events shaping the world of entrepreneurship. Engage, exchange, and expand your own view of the world!

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Building An Online Brand For Your Startup

Strategic words are out. Personal search is in. This week, the Kauffman Foundation held a seminar on "Online Branding for Startups" with help from Mark Traphagen of Virante, a SEO marketing firm out of Durham, N.C. I learned a number of things in the hours we discussed branding with entrepreneurs and Kauffman associates, but here are my top four takeaways.

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Amanda Schnieders
on September 12, 2013
'New' Startup Hubs Rely on Deep Roots

Thriving entrepreneurial hot spots do not just pop up overnight. It takes more than a few growing startups to turn a city intro a hub of entrepreneurial activity. This thought is confirmed by a new Kauffman Foundation white paper entitled "Path-Dependent Startup Hubs - Comparing Metropolitan Performance: High-Tech and ICT Startup Density".

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Amanda Schnieders
on September 04, 2013
Top of My Entrepreneurial Mind

Today, the Kauffman Foundation launched a weekly (for all intents and purposes) video channel called “Top of Mind.” It’s nothing fancy; no post-production special effects, no camera wizardry. It’s just me, my iPad, and my thoughts on a host of topics that are impacting the world of entrepreneurship.

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Thom Ruhe
on October 30, 2012
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