entrepreneurshipTop of Mind

Commentary & Insights on Entrepreneurship The Top of Mind blog brings an array of editorial views to current events shaping the world of entrepreneurship. Engage, exchange, and expand your own view of the world!

RSS Feed Link

Top of Mind Blog

What Arbys Can Teach Startups About Digital Marketing

Last night, I sat down to watch the Grammys--remote in one hand, phone in the other. As is typical these days, a primetime award show, sporting event or political presser isn't quite complete without the added noise of what the rest of the world thinks about what's going on in front of us onscreen. But as luck would have it, this occasion provided me with an important and far-more-lasting lesson in the power of digital media than the reasoning behind Lorde's black fingertips. And it was all thanks to Pharrell Williams' hat.

[More]
Amanda Schnieders
on January 27, 2014
  • 1

Twitter Updates

  • RT @KauffmanFS Is sales a big gap in your #startup knowledge? Fill that gap! http://t.co/WS0XX2oHef
  • The startup valuation game has changed with new metrics based on user volume and monthly visits. http://t.co/YYdvh7S1rB @WSJstartup
  • Let Your Employees Bring Their Interests to Work http://t.co/oYinbOYeK2 via @HarvardBiz
  • 7 changes to help your team make better and faster decisions, outlined in this article we've unlocked for the weekend http://t.co/Q51pYCPAM5
  • Women Outpace Men in Raising Funding Online http://t.co/mMvOBqOc84 5 Must-Read Articles in Entrepreneurship #TopOfMind