entrepreneurshipTop of Mind

Commentary & Insights on Entrepreneurship The Top of Mind blog brings an array of editorial views to current events shaping the world of entrepreneurship. Engage, exchange, and expand your own view of the world!

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4 Ways to Ramp Up Social Media

In this day and age, you have hundreds of marketing tactics at your disposal. The bad thing is, you have hundreds of marketing tactics at your disposal.

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Amanda Schnieders
on June 12, 2014
Website Must-Haves For Optimal Marketing

If when you look at the endless options for marketing your business and feel overwhelmed, you are certainly not alone. Take the traditional marketing venues--newspaper, radio, TV, direct mail--and combine them with the almost limitless opportunities presented on the Internet today, and the task of identifying a marketing mix that can produce the best results for your business can seem near impossible.

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Amanda Schnieders
on May 30, 2014
10 Reasons Your Business Needs a Positioning Statement (and How to Start Building Yours)

As an entrepreneur, there's no greater fear than developing a product or service that no one wants and no one is willing to pay for.

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Annette Beck
on May 28, 2014
When Do You Pivot, Proceed or Quit?

A tough question every entrepreneur has to consider about his or her business is when to pivot, proceed or just plain quit.

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Amanda Schnieders
on May 12, 2014
New Founders School Series: Bootstrap Marketing for Startups

Believe it or not, you don't need a big budget or an army of people to market a product successfully. In today's marketplace, a startup can, with "a little ingenuity, some hustle, curiosity, and hard work" achieve myriad marketing goals, according to Kauffman Founders School expert Anita Newton. Kauffman Founders School is dedicated to providing entrepreneurs with the skills and knowledge they need to create and develop successful startups.

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Wendy Torrance
on May 02, 2014
How To Better Answer the Question 'What Do You Do?'

It happens to everyone in business. You meet someone new who asks you what you do. And before you know it, you've rambled on only to find that rather than piquing the asker's interest in your business, you've left him or her bewildered and confused--and maybe even just a little bit sorry they asked.

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Amanda Schnieders
on April 24, 2014
Do You Want To Be Rich, Or Do You Want To Be King?

You're the founder of your business. Then, the big question: Do you want to be rich or do you want to be king? What? You want to be both? Well, it may surprise you to learn that very few founders have been able to do that, including the likes of Bill Gates, Steve Jobs, and Richard Branson.

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Taylor Brown
on March 31, 2014
Startups: How to Build Something People Will Buy

"No business plan survives first contact with customers," Steve Blank says. What? Isn't the point of planning that you maximize the likelihood of success in the marketplace? Well yes, but perhaps not the kind of planning you might be thinking about. A business plan conceived on paper, powered by a great idea or invention, enhanced by research on the size of the market and a customer profile, has great potential. But it also has a crucial flaw.

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Wendy Torrance
on March 14, 2014
Handling the Stresses When Two Work, But Only One Earns

When a startup first begins, cash flow is non-existent. And it can often fall on the entrepreneur's spouse to help provide for the family while the startup gets on its feet. This can cause a number of challenges, as you can imagine. Recently, I revisited Meg Cadoux Hirshberg's Founders School series, looking to the module "When the Breadwinner Gets Crusty". Meg is an author featured regularly on Inc.com, whose writing focuses on the trials and tribulations a family encounters when one of the members jumps into founding a business.

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Annette Beck
on March 07, 2014
Why A Startup Is Not A Big Company

Once you've heard the insight--that startups are different from big companies--it seems so obvious. Yet too often entrepreneurs, and those that teach them, approach the building of new companies with the same goals, staff structures and assumptions that motivate the management of large companies. Startup founders build teams to focus on engineering, and on the process of creating a product and bringing it to market.

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Wendy Torrance
on January 22, 2014
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