entrepreneurshipTop of Mind

Commentary & Insights on Entrepreneurship The Top of Mind blog brings an array of editorial views to current events shaping the world of entrepreneurship. Engage, exchange, and expand your own view of the world!

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When Do You Pivot, Proceed or Quit?

A tough question every entrepreneur has to consider about his or her business is when to pivot, proceed or just plain quit.

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Amanda Schnieders
on May 12, 2014
Startup Scene: Mexico City

When one thinks of Mexico City, startup companies would not normally be at the top of anyone's mind. But, I had the chance to spend a few hours with some of the local entrepreneurial organizers there last week and was very impressed with what I saw.

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Cameron Cushman
on October 08, 2013
Building An Online Brand For Your Startup

Strategic words are out. Personal search is in. This week, the Kauffman Foundation held a seminar on "Online Branding for Startups" with help from Mark Traphagen of Virante, a SEO marketing firm out of Durham, N.C. I learned a number of things in the hours we discussed branding with entrepreneurs and Kauffman associates, but here are my top four takeaways.

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Amanda Schnieders
on September 12, 2013
Three Things Mad Men Can Teach Your Startup

As the sixth season of one of my favorite shows came to a close last weekend, I realized you can actually extract a few important lessons out of the drama of one of television's best shows. And, since we watched the fictitious Sterling Cooper advertising agency grow from a small, boutique firm to a top 30 Madison Avenue agency this season, I thought I would make a few observations about what Mad Men can teach startups.

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Cameron Cushman
on July 02, 2013
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Twitter Updates

  • How Apple Stopped Listening to Its Customers... and tried to make us like U2 http://t.co/qBNwy0dv3Z @ErikSherman via @Inc
  • “It's new & young companies that create most jobs & innovations, not necessarily small companies" @danestangler http://t.co/kqWmVyxg7A
  • Why it's important to define from the beginning what will happen if one or more co-founders leaves the company http://t.co/kANnHsFbeQ
  • Educate yourself on the ins and outs of taking equity in early-stage companies http://t.co/MrxXFpYdsx #investorIQ
  • What's More Important to an Investor? The Company or the Founder http://t.co/w6ZHIyQNRl #TopOfMind