entrepreneurshipTop of Mind

Commentary & Insights on Entrepreneurship The Top of Mind blog brings an array of editorial views to current events shaping the world of entrepreneurship. Engage, exchange, and expand your own view of the world!

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4 Ways to Ramp Up Social Media

In this day and age, you have hundreds of marketing tactics at your disposal. The bad thing is, you have hundreds of marketing tactics at your disposal.

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Amanda Schnieders
on June 12, 2014
When Do You Pivot, Proceed or Quit?

A tough question every entrepreneur has to consider about his or her business is when to pivot, proceed or just plain quit.

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Amanda Schnieders
on May 12, 2014
5 Must-Read Articles in Entrepreneurship

I was disappointed to have been unable to make the 2014 Global Entrepreneurship Congress last week in Moscow. It's a historic event, in its fifth year, that gathers startup champions from around the world--entrepreneurs, investors, researchers, thought leaders and policymakers--to work together to help bring ideas to life, drive economic growth and expand human welfare. This kind of annual assembly has contributed to the expansion of a global entrepreneurial ecosystem by connecting experts and entrepreneurs across borders and sectors to unleash their ideas and transform innovation into reality.

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Thom Ruhe
on March 26, 2014
What Arbys Can Teach Startups About Digital Marketing

Last night, I sat down to watch the Grammys--remote in one hand, phone in the other. As is typical these days, a primetime award show, sporting event or political presser isn't quite complete without the added noise of what the rest of the world thinks about what's going on in front of us onscreen. But as luck would have it, this occasion provided me with an important and far-more-lasting lesson in the power of digital media than the reasoning behind Lorde's black fingertips. And it was all thanks to Pharrell Williams' hat.

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Amanda Schnieders
on January 27, 2014
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