entrepreneurshipTop of Mind

Commentary & Insights on Entrepreneurship The Top of Mind blog brings an array of editorial views to current events shaping the world of entrepreneurship. Engage, exchange, and expand your own view of the world!

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Why Being an Expert on Your Product Won't Seal the Deal with a Customer

Entrepreneurs are experts when it comes to their technologies. But the line of people who know their products inside, outside and sideways probably ends with them.

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Taylor Brown
on December 04, 2014
Top of Mind's 5 Must-Read Articles in Entrepreneurship

How are company names chosen? The initial impression of a company is its name because that is how any conversation about the venture is started. Therefore, how do you get the name right? Oftentimes there's a story rooted somewhere in the company's history that explains how the business ended being called what it is. And I can imagine, if its importance was taken into consideration, choosing that name was a daunting task.

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Taylor Brown
on June 10, 2014
Top of Mind's 5 Must Read Articles in Entrepreneurship

In perusing last week's headlines (and a few stragglers from the week prior), I realized I was drawn to numerous articles pertaining to entrepreneurial support beyond that in the United States. For those who don't know, my work at Kauffman allows me to travel a bit--about 100,000 miles a year to be exact.

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Thom Ruhe
on February 24, 2014
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Twitter Updates

  • RT @AAPremlall: Why #entrepreneurs — not the govt — should be at the center of innovation http://t.co/RBsgedEk1b @KauffmanFDN @eshiporg
  • Highlights of @KauffmanFDN’s most in-demand topics in #entrepreneurship #education & @Royals http://t.co/sOxdyTG62e
  • An interview about @1millioncups with @PrentissEarl03 by @opportunistmag http://t.co/8CWXNgmJyp #1MC
  • New makerspaces have opened at several universities across the U.S. How is this spurring entrepreneurship? http://t.co/jOCCxnImDB
  • Can a New Type of Incubator Replace the Need for a College Education? http://t.co/lKt5SomemI #TopOfMind

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