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Commentary & Insights on Entrepreneurship The Top of Mind blog brings an array of editorial views to current events shaping the world of entrepreneurship. Engage, exchange, and expand your own view of the world!

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10 Reasons Your Business Needs a Positioning Statement (and How to Start Building Yours)

As an entrepreneur, there's no greater fear than developing a product or service that no one wants and no one is willing to pay for.

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Annette Beck
on May 28, 2014
Leaving Presentations to Chance is Like Embarking on a Trip Without a Map

Leaving presentations to chance is like embarking on a trip without a map (hat tip to Amanda Schnieders for the metaphor). If you don't know where you're headed and how you'll get there, you may not reach your destination.

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Wendy Torrance
on November 19, 2013
Building An Online Brand For Your Startup

Strategic words are out. Personal search is in. This week, the Kauffman Foundation held a seminar on "Online Branding for Startups" with help from Mark Traphagen of Virante, a SEO marketing firm out of Durham, N.C. I learned a number of things in the hours we discussed branding with entrepreneurs and Kauffman associates, but here are my top four takeaways.

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Amanda Schnieders
on September 12, 2013
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Twitter Updates

  • Mark your calendars! The 2 final rounds of #GITRNA will be available via @Livestream thanks to @KauffmanFDN http://t.co/08fzC9HW0h
  • The #NYC cook who turned a tiny food cart into his biggest dream. http://t.co/snrf5pdiKr #mustread by @Malinskid
  • "Email marketing is 3x more affective than social media, & average customer order is 17% higher" http://t.co/NPOy3TpOcY via @KauffmanFS
  • Two Final Rounds of ‘Get in the Ring: The North American Startup Clash’ to be Livestreamed on Nov. 6-7 http://t.co/bYhucd4Mba
  • The #NYC cook who turned a tiny food cart into his biggest dream. http://t.co/snrf5pdiKr #mustread by @Malinskid