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Commentary & Insights on Entrepreneurship The Top of Mind blog brings an array of editorial views to current events shaping the world of entrepreneurship. Engage, exchange, and expand your own view of the world!

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10 Reasons Your Business Needs a Positioning Statement (and How to Start Building Yours)

As an entrepreneur, there's no greater fear than developing a product or service that no one wants and no one is willing to pay for.

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Annette Beck
on May 28, 2014
Leaving Presentations to Chance is Like Embarking on a Trip Without a Map

Leaving presentations to chance is like embarking on a trip without a map (hat tip to Amanda Schnieders for the metaphor). If you don't know where you're headed and how you'll get there, you may not reach your destination.

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Wendy Torrance
on November 19, 2013
Building An Online Brand For Your Startup

Strategic words are out. Personal search is in. This week, the Kauffman Foundation held a seminar on "Online Branding for Startups" with help from Mark Traphagen of Virante, a SEO marketing firm out of Durham, N.C. I learned a number of things in the hours we discussed branding with entrepreneurs and Kauffman associates, but here are my top four takeaways.

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Amanda Schnieders
on September 12, 2013
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Twitter Updates

  • RT @ChrisFryFD: Is There Such A Thing As Too Much Capital? via @eshiporg #startup #sme #finance http://t.co/ifetCBK9aT
  • Students are pitching to professors, not customers | How Higher Education is Killing Entrepreneurial Thinking http://t.co/vKl33KS5bJ
  • What is the difference between self-insured and at risk? http://t.co/rDudMZMdrl
  • RT @absolut_zer0 celebrates one-year anniversary, creates growing community for local entrepreneurs. http://t.co/UlvJz9a5D2
  • Finance and #'s aren't just for bookkeepers. What you should know about your biz finances. New @KauffmanFS series http://t.co/yTV0jqfecn