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Commentary & Insights on Entrepreneurship The Top of Mind blog brings an array of editorial views to current events shaping the world of entrepreneurship. Engage, exchange, and expand your own view of the world!

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What Arbys Can Teach Startups About Digital Marketing

Last night, I sat down to watch the Grammys--remote in one hand, phone in the other. As is typical these days, a primetime award show, sporting event or political presser isn't quite complete without the added noise of what the rest of the world thinks about what's going on in front of us onscreen. But as luck would have it, this occasion provided me with an important and far-more-lasting lesson in the power of digital media than the reasoning behind Lorde's black fingertips. And it was all thanks to Pharrell Williams' hat.

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Amanda Schnieders
on January 27, 2014
Building An Online Brand For Your Startup

Strategic words are out. Personal search is in. This week, the Kauffman Foundation held a seminar on "Online Branding for Startups" with help from Mark Traphagen of Virante, a SEO marketing firm out of Durham, N.C. I learned a number of things in the hours we discussed branding with entrepreneurs and Kauffman associates, but here are my top four takeaways.

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Amanda Schnieders
on September 12, 2013
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Twitter Updates

  • .@kauffmanFDN Trending Topics 2014 | Most in demand topics http://t.co/nXLNlDNVJK
  • RT @dougfr007: @eshiporg @dianakander fun article! i love it when the good guy/gal wins, bad guy loses(but Chad did seem like a sweetheart)
  • NEW @startupfinance video shows you how to get your operating budget in order http://t.co/D5qu3YJnaA From @KauffmanFS @billreichert
  • RT @FastTrac Have you ever thought "I wish I knew then what I know now" when it comes to your #smallbiz? http://t.co/8IyuXq0QRQ
  • RT @PrentissEarl03: Shoutout to all of the #1MC community organizers championing the @1MillionCups program in your community! #eship

Kauffman Founders School
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1 Million Cups
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