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Commentary & Insights on Entrepreneurship The Top of Mind blog brings an array of editorial views to current events shaping the world of entrepreneurship. Engage, exchange, and expand your own view of the world!

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What Arbys Can Teach Startups About Digital Marketing

Last night, I sat down to watch the Grammys--remote in one hand, phone in the other. As is typical these days, a primetime award show, sporting event or political presser isn't quite complete without the added noise of what the rest of the world thinks about what's going on in front of us onscreen. But as luck would have it, this occasion provided me with an important and far-more-lasting lesson in the power of digital media than the reasoning behind Lorde's black fingertips. And it was all thanks to Pharrell Williams' hat.

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Amanda Schnieders
on January 27, 2014
Building An Online Brand For Your Startup

Strategic words are out. Personal search is in. This week, the Kauffman Foundation held a seminar on "Online Branding for Startups" with help from Mark Traphagen of Virante, a SEO marketing firm out of Durham, N.C. I learned a number of things in the hours we discussed branding with entrepreneurs and Kauffman associates, but here are my top four takeaways.

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Amanda Schnieders
on September 12, 2013
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Twitter Updates

  • How Apple Stopped Listening to Its Customers... and tried to make us like U2 http://t.co/qBNwy0dv3Z @ErikSherman via @Inc
  • “It's new & young companies that create most jobs & innovations, not necessarily small companies" @danestangler http://t.co/kqWmVyxg7A
  • Why it's important to define from the beginning what will happen if one or more co-founders leaves the company http://t.co/kANnHsFbeQ
  • Educate yourself on the ins and outs of taking equity in early-stage companies http://t.co/MrxXFpYdsx #investorIQ
  • What's More Important to an Investor? The Company or the Founder http://t.co/w6ZHIyQNRl #TopOfMind