entrepreneurshipTop of Mind

Commentary & Insights on Entrepreneurship The Top of Mind blog brings an array of editorial views to current events shaping the world of entrepreneurship. Engage, exchange, and expand your own view of the world!

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Website Must-Haves For Optimal Marketing

If when you look at the endless options for marketing your business and feel overwhelmed, you are certainly not alone. Take the traditional marketing venues--newspaper, radio, TV, direct mail--and combine them with the almost limitless opportunities presented on the Internet today, and the task of identifying a marketing mix that can produce the best results for your business can seem near impossible.

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Amanda Schnieders
on May 30, 2014
10 Reasons Your Business Needs a Positioning Statement (and How to Start Building Yours)

As an entrepreneur, there's no greater fear than developing a product or service that no one wants and no one is willing to pay for.

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Annette Beck
on May 28, 2014
When Do You Pivot, Proceed or Quit?

A tough question every entrepreneur has to consider about his or her business is when to pivot, proceed or just plain quit.

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Amanda Schnieders
on May 12, 2014
Reverse Pitch Connects Corporations With Entrepreneurs

Something extraordinary happened in Kansas City last Thursday. For the second year in a row, some of Kansas City's largest organizations participated in a reverse pitch. KCNext, the host and organizer, brought in a capacity crowd of over 200 entrepreneurs and other Global Entrepreneurship Week event participants. There were 65 events in Kansas City spread across a week and a half. But this event was different. This one was special.

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Nathan Kurtz
on November 25, 2013
New Team Member Tackles Kansas City Portfolio

Hi, I'm Nathan Kurtz, and I'm really excited to join the Entrepreneurship team this month at the Kauffman Foundation. There are a few questions I love asking new people I meet. It allows me to understand a little bit about who she/he is as a person. By way of introduction, here are a couple of those questions, with my answers.

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Nathan Kurtz
on September 23, 2013
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Twitter Updates

  • RT @KauffmanFS Is sales a big gap in your #startup knowledge? Fill that gap! http://t.co/WS0XX2oHef
  • The startup valuation game has changed with new metrics based on user volume and monthly visits. http://t.co/YYdvh7S1rB @WSJstartup
  • Let Your Employees Bring Their Interests to Work http://t.co/oYinbOYeK2 via @HarvardBiz
  • 7 changes to help your team make better and faster decisions, outlined in this article we've unlocked for the weekend http://t.co/Q51pYCPAM5
  • Women Outpace Men in Raising Funding Online http://t.co/mMvOBqOc84 5 Must-Read Articles in Entrepreneurship #TopOfMind