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Commentary & Insights on Entrepreneurship The Top of Mind blog brings an array of editorial views to current events shaping the world of entrepreneurship. Engage, exchange, and expand your own view of the world!

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4 Ways to Ramp Up Social Media

In this day and age, you have hundreds of marketing tactics at your disposal. The bad thing is, you have hundreds of marketing tactics at your disposal.

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Amanda Schnieders
on June 12, 2014
What Arbys Can Teach Startups About Digital Marketing

Last night, I sat down to watch the Grammys--remote in one hand, phone in the other. As is typical these days, a primetime award show, sporting event or political presser isn't quite complete without the added noise of what the rest of the world thinks about what's going on in front of us onscreen. But as luck would have it, this occasion provided me with an important and far-more-lasting lesson in the power of digital media than the reasoning behind Lorde's black fingertips. And it was all thanks to Pharrell Williams' hat.

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Amanda Schnieders
on January 27, 2014
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Twitter Updates

  • #Pipelineapps are open - do you have what it takes? Apply now @PIPELINEorg https://t.co/UxJI3Dc4ao
  • New on @KauffmanFS: @sgblank shares how lack of work/life balance cost him his first marriage http://t.co/2F47kXEyGl...
  • International Panel of High-Profile Judges Assembled for Get in the Ring: North American Startup Clash http://t.co/aT09Qyd3yS @KauffmanFDN
  • How to Keep Family Life Cool When Your Venture Heats Up http://t.co/ngdX0wwzfZ via @kauffmanFS
  • What do you do when your startup runs out of money? Vote for @KauffmanFDN & @UPGlobalHQ #SXSW panel to learn more http://t.co/otgpr6kY3h