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Lessons from Failure: Renting High-end Jewelry

At age 25, Laura Sanko was a founding member of a startup that raised $3.5 Million from some world-famous investors and the Founder’s Fund.  The business model was simple: a website that rented high-end jewelry for special occasions for a fraction of the retail value of each piece.  Three years later, the investment money was all gone and while the site continued to operate, it had failed to meet the investors’ expectations.  I sat down with Laura to figure out what went wrong.

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Diana Kander
on July 25, 2013
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