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Commentary & Insights on Entrepreneurship The Top of Mind blog brings an array of editorial views to current events shaping the world of entrepreneurship. Engage, exchange, and expand your own view of the world!

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New Founders School Series: Bootstrap Marketing for Startups

Believe it or not, you don't need a big budget or an army of people to market a product successfully. In today's marketplace, a startup can, with "a little ingenuity, some hustle, curiosity, and hard work" achieve myriad marketing goals, according to Kauffman Founders School expert Anita Newton. Kauffman Founders School is dedicated to providing entrepreneurs with the skills and knowledge they need to create and develop successful startups.

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Wendy Torrance
on May 02, 2014
Why A Startup Is Not A Big Company

Once you've heard the insight--that startups are different from big companies--it seems so obvious. Yet too often entrepreneurs, and those that teach them, approach the building of new companies with the same goals, staff structures and assumptions that motivate the management of large companies. Startup founders build teams to focus on engineering, and on the process of creating a product and bringing it to market.

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Wendy Torrance
on January 22, 2014
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Twitter Updates

  • RT @mashable: Report: Snapchat talking to Alibaba about raising funding at a $10 billion valuation http://t.co/q3fHcWXj8z
  • RT @neilpatel Do something today that your future will thank you for.
  • RT @MGDondo: Wish this curriculum existed in my day @BiologyRocksLLC mother & son duo making a difference in the classroom. #1MC http://t.c…
  • Why startups need less VC money than ever-- and also more money than ever by @a16z's @skupor http://t.co/2b5tYsxvDc
  • RT @KauffmanFS With selling anything--idea, yourself, product--ppl are going to say "No". A lot! Surviving rejection http://t.co/edzImhPk18