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Top of Mind's 5 Must-Read Articles in Entrepreneurship

How are company names chosen? The initial impression of a company is its name because that is how any conversation about the venture is started. Therefore, how do you get the name right? Oftentimes there's a story rooted somewhere in the company's history that explains how the business ended being called what it is. And I can imagine, if its importance was taken into consideration, choosing that name was a daunting task.

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Taylor Brown
on June 10, 2014
Website Must-Haves For Optimal Marketing

If when you look at the endless options for marketing your business and feel overwhelmed, you are certainly not alone. Take the traditional marketing venues--newspaper, radio, TV, direct mail--and combine them with the almost limitless opportunities presented on the Internet today, and the task of identifying a marketing mix that can produce the best results for your business can seem near impossible.

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Amanda Schnieders
on May 30, 2014
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Twitter Updates

  • The Power of Positive Caffeinating - @1millioncups http://t.co/qY5hI0QlDE @kauffmanfdn Thoughtbook
  • Thoughts on entrepreneurship fr/ @TheMarcus @shanereiser @LaughingKatie feat. in @KauffmanFDN #Thoughtbook http://t.co/Gvk4uJGAwP
  • New #StartupFinance video w/ @billreichert -- Cash flow from operations = core cash flow of your business http://t.co/BnznPpS5vW #cashflow
  • In any entrepreneurial family, empathy goes a long way. http://t.co/VaNpRHf17S #SurvivingtheEntrepreneurialLife #WorkLifeBalance
  • Startup Primer: How to Build a Board of Directors by Suren Dutia http://t.co/G8rcj3BnD3

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