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Amanda Schnieders

What Arbys Can Teach Startups About Digital Marketing

Last night, I sat down to watch the Grammys--remote in one hand, phone in the other. As is typical these days, a primetime award show, sporting event or political presser isn't quite complete without the added noise of what the rest of the world thinks about what's going on in front of us onscreen. But as luck would have it, this occasion provided me with an important and far-more-lasting lesson in the power of digital media than the reasoning behind Lorde's black fingertips. And it was all thanks to Pharrell Williams' hat.

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Amanda Schnieders
on January 27, 2014
Founders School Live Enhances Learning Through Real-Time Events

Even with the most intuitive educational material, sometimes the most important thing a student needs is the ability to ask questions. For entrepreneurs, who are often lifelong learners, this is essential to the application of the material to their business. While online learning can facilitate opportunities to learn lessons anytime, anywhere that might not otherwise be available, the opportunity to engage directly with experts creates important connections and discussions.

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Amanda Schnieders
on November 20, 2013
Why Every Startup Should Hire A Millennial

Lately, there's been a lot of talk about these people we call millennials. Namely, the current generation, Generation Y, those "entitled, narcissists who still live with their parents", according to Keith Wagstaff. From complimentary to derisive, countless writers have deemed it their duty to predict exactly what this generation will add or (as most reports warn) detract from our current society. But the truth is, nothing has been said about the "Me, me, me generation" that hasn't been said about every generation before them.

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Amanda Schnieders
on October 30, 2013
Ewing Kauffman: A Founder's Legacy

In the month of September, we remember the birthday of our founder Ewing Marion Kauffman. From humble beginnings, Mr. Kauffman knew the fruits of hard work could change a person's journey through life. He believed the combination of an entrepreneurial ambition and an unconquerable determination could affect the economic welfare of a country - one entrepreneur at a time.

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Amanda Schnieders
on September 17, 2013
Building An Online Brand For Your Startup

Strategic words are out. Personal search is in. This week, the Kauffman Foundation held a seminar on "Online Branding for Startups" with help from Mark Traphagen of Virante, a SEO marketing firm out of Durham, N.C. I learned a number of things in the hours we discussed branding with entrepreneurs and Kauffman associates, but here are my top four takeaways.

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Amanda Schnieders
on September 12, 2013
'New' Startup Hubs Rely on Deep Roots

Thriving entrepreneurial hot spots do not just pop up overnight. It takes more than a few growing startups to turn a city intro a hub of entrepreneurial activity. This thought is confirmed by a new Kauffman Foundation white paper entitled "Path-Dependent Startup Hubs - Comparing Metropolitan Performance: High-Tech and ICT Startup Density".

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Amanda Schnieders
on September 04, 2013
Acquisition: Mission Failed or Dream Salvaged?

"If you truly believe in the potential of your company to change the world for the better, there’s no excuse for settling for an acquisition."

I was reading through this month's Inc. magazine earlier when this quote caught my eye. My first thought was to challenge the notion. There are specific occasions when an acquisition is exactly what a company needs to move forward or to move on. This is just how things work, but the bold words sparked my interest enough to turn the page. I flipped to Issie Lapowsky’s feature with Vimeo founder Jake Lodwick. Lodwick was fired a year and a half after selling Connected Ventures, the parent company of Vimeo and College Humor, to InterActive Corp, an Internet company that owns the likes of match.com, Urbanspoon, and dictionary.com. 

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Amanda Schnieders
on July 11, 2013
Entrepreneurship Hits Global Stage in UN General Assembly

Yesterday, entrepreneurship was given a spotlight panel at the United Nations General Assembly. This was a great sign of the growing belief that entrepreneurship provides a path to economic growth and a decrease in poverty levels around the world. Our VP of Entrepreneurship, Thom Ruhe, was asked to speak on a panel to discuss entrepreneurship education - an exciting opportunity for the Foundation to continue our mission of advancing entrepreneurship on a global scale.

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Amanda Schnieders
on June 28, 2013
Getting Out of the Building

The room was busy, but certainly not crowded. There were enough gaps in between the groups of people that I knew if I stood there in the doorway much longer, people would surely realize I had no one to talk to, that I didn’t know anyone. That fear set in. The paralyzing gut-clench signifying I was in the self-conscious beginnings of an embarrassing moment.

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Amanda Schnieders
on June 25, 2013

Twitter Updates

  • Why Education Trumps Poverty in 'Schools That Work' http://t.co/31NFDbhBwL via @forbes
  • Does this describe your TTO? The roadblock to commercialisation - http://t.co/7NtEScheUK http://t.co/tDUYbLjnhe via @FT
  • Documentary recommendation: Tim's Vermeer. Art meets centuries old technology to explain some of the greatest masterpieces. #brainfood
  • RT @GarySchoeniger: Entrepreneurial potential is not just within some of us. It's within all of us. http://t.co/kcBFVmQiEg @IceHouseEP @Tho…
  • Great Idea - USPTO Program encouraging the IP that can change the world. http://t.co/Qa2iut6kbe

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