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Growth Hacking Workshop: Lean Marketing for Startups

12/29/2012 1:00 PM - 4:00 PM

Growth Hacking Workshop: Lean Marketing for Startups
Saturday, December 29th from 1:00 - 4:00 pm
Mattan Griffel, Founder and CEO at The Front Labs, Partner at Grow/Hack

Are you struggling trying to figure out how to get customers for your product? Do you want your product to grow virally? Growth Hacking: Lean Marketing for Startups is a workshop at General Assembly designed to help early-stage startups think critically about the problem of user growth. Because figuring out how to get new users at a startup can sometimes feel like being a chicken running around with its head cut off, we've created an interactive and friendly environment for learning the frameworks, tactics and best practices of growth hacking.

If you're at a startup trying to launch a product, its essential that you arm yourself with a solid understanding of growth hacking and the strategies you need to succeed. With the right framework, you'll know what the hell to do and where to focus your efforts for the highest return. Come with questions, and be ready to have some fun and build a few things!

In this workshop we'll cover growth hacking principles to get you on the right path. We'll spend about half the class setting up some basic growth hacks ourselves.

What we'll learn:
•Mapping out your product's user flow
•The 5 key user lifecycle stages – i.e. the Growth Hacking Funnel
•Moving users between user states
•Building a viral campaign
•Building and execute an A/B test
•Identifying your most valuable acquisition channels
•Optimizing site conversions
•Increasing user retention & engagement

Prerequisites: You should bring a laptop to class. It helps to come in with a specific product or project in mind.

Mattan Griffel runs the world's first growth hacking agency based out of New York City. He has helped launch over a dozen companies and products. He's a regular teacher at General Assembly and NY Ambassador to the Sandbox Network, a collection of young leaders under 30. Mattan organized the first-ever Social Activity Summit and Assembled Fashion in NYC. He has spoken about growth hacking at various industry events – including at Bloomberg, Internet Week, and Social Media Week – and has been featured in BusinessWeek, Mashable and The Next Web.

Learn More: Growth Hacking Workshop Lean Marketing for Startups

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