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Building Your Mobile Strategy

10/4/2012 9:00 AM - 3:30 PM

Mobile is the future of digital, but not all business opportunities in the space were created equal. This workshop will teach companies how to succeed within the space, whether they're currently focused on mobile, or thinking about expanding into it.

Our instructors are pioneers in mobile, and represent decades of experience in mobile entrepreneurship, app development, product marketing, and strategy. Their presentations will provide an in-depth overview of key mobile strategy considerations, and help companies keep checks on mobile executions so that they're accountable to P&L.

Students will learn how to create an elegant user experience that reflects their brand, and to negotiate a multi-platform landscape. You'll also learn what you really need to build an app and how to get started.


9:00 AM - 10:30 AM Intro to Mobile Strategy / Hadley Harris

10:30 AM - 12:00 PM Apps Unlocked / Paul Canetti

12:00 PM - 12:30 PM Lunch

12:30 PM - 2:00 PM Mobile Pallet for Entrepreneurs / Marty Gindi

2:00 PM - 3:30 PM PR for Mobile Launches / Joe Ziemer

About the Instructors

Paul Canetti is the founder and CEO of MAZ, a digital publishing platform with a focus on transitioning the print world to tablet and mobile devices. Having previously worked in both technology and publishing at Apple, Condé Nast, and as the Creative Director of a boutique web/app development agency, Canetti truly understands the increasingly important intersection of content, design and technology.

Marty Gindi is the founder and president of Tribeca Mobile Design Group and specializes in mobile design, application development, music applications, mobile application sales cycle, operating systems internals. Marty, a talented architect, UX designer, manager, and technical lead in mobile technology, large service platform and operating systems. His areas of expertise include: mobile media applications, inter-carrier text messages, API design, API compatibility, cross platform systems, mobile phone porting, networking. networking protocols, end-to-end process design, design and development of large service platforms, customer service web sites. open source projects, device drivers, terminal emulators, OS porting, OS internals, OS graphics, internationalization and security.

Hadley Harris has been actively working at the intersection of business and technology for more than twelve years. He is the Chief Business Development Officer at Thumb, a mobile based social network for instant opinions. He is also a founding general partner of Eniac Ventures, a seed stage venture capital firm focused on mobile technologies. Prior to Thumb, he was an executive at Vlingo, acquired by Nuance Communications, where he held the roles of Vice President of Marketing and Head of Business & Market Strategy. At Vlingo, Hadley was responsible for the firm’s user acquisition and monetization. Hadley joined Vlingo in 2007 from Charles River Ventures where he had concentrated on early stage mobile investment opportunities. Prior to Charles River Ventures, Hadley worked in corporate strategy for Samsung, where he focused on telecommunications and digital media projects across North America, Europe and Asia. Hadley holds a MBA from The Wharton School at the University of Pennsylvania and a Bachelors of Science in Engineering from the University of Pennsylvania.

Joe Ziemer is the senior member of the NYC TriplePoint office, is an Account Director, responsible for the overall communications strategy for a variety of global clients in the tech, e-commerce, mobile, fashion, interactive entertainment and consumer electronics industries. Prior to joining TriplePoint in 2008, Joe served as the Marketing and PR Manager for Butler University's Clowes Hall, a 2,200 seat performing arts venue. Before joining Clowes Hall, Joe worked in business development for an online and print media property. Joe holds a BA with Honors in Media Arts with concentrations in Business and Journalism from Butler University.

Learn More: Building Your Mobile Stratefy

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