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War StoriesHow Entrepreneurs Succeeded In The Face of Adversity

4/4/2013 6:00 PM - 9:00 PM

War Stories: How Entrepreneurs Succeed

In The Face Of Adversity

Hosted by NYIT School of Management Center for Entrepreneurial Studies and Infusionsoft

Keynote Speaker:Mr. Robert Gluck, former Vice President and COO of Smartbalance and Chair of the Advisory Board for the School of Management Center for Entrepreneurial Studies

Special Guest: Mr. Zev Asch, President & CEO, Ledaza Inc.

Every entrepreneur knows that the path to success contains many challenges and that it's how you face those challenges that determines whether your journey will end or if you'll continue towards success. War Stories shares how successful entrepreneurs made their journey.

Attend this event to learn how you can grow your business in challenging times. You'll hear from keynote speaker Robert Gluck, former Vice President and COO of Smartbalance and Chair of the Advisory Board for the School of Management Center for Entrepreneurial Studies, who shares his own war stories and what he did to overcome the challenges he faced in business.

About Our Speakers:

Robert (Bob) Gluck has more than forty years of experience as a financial and operations executive in the consumer packaged goods food industry. During the course of his career, Gluck spent more than twenty-two years with $9 Billion Bestfoods, followed by four years with $15 Billion Unilever North America. While at Bestfoods, Bob served as a member of the Corporate Board Finance Committee, overseeing the investment of funds flow in excess of $100MM annually. He was also responsible for Mergers and Acquisitions, Joint Ventures and Peer Group Performance Reviews. As Corporate VP & Treasurer, Gluck was one of the chief negotiators on the management team that engineered the sale of Bestfoods to Unilever NV/PLC in 2000 for over $24 Billion.

Gluck graduated Summa Cum Laude from the New York Institute of Technology with a Bachelor’s Degree in Business Administration and also holds an M.B.A. in Finance, with Honors, from St. John’s University. He maintains professional memberships in the Financial Executives Institute, the Association for Corporate Growth, the Institute of Food Technologists, the National Restaurant Association and the National Association for the Specialty Food Trade.

Zev Asch has 30+ years of business experience in Marketing, Sales Management and Business Development. His background covers IT, high tech, medical device and service industries.

Zev is also a certified ISO auditor and is trained in Lean Management practices. He has hired, trained and developed direct and indirect sales reps. His accomplishments include achieving 14% growth in 2011 for a medical device manufacturer and distributor; setting up a sales office in Germany covering eight European countries; and taking a company from $3MM to $14MM, leading to an acquisition at $21MM.

Zev focuses his energy and expertise on helping small business owners enhance their marketing and their business. His practical down-to-earth approach and "roll up your sleeves" and get it done approach have made him consistently successful in his career. Zev helps clients develop and execute strategies that strenghten revenue, profit and competitive market advantage. His areas of specialty include marketing, business development, sales recruiting and training, messaging and all aspects of internet marketing. Zev is a natural-born problem solver with a fiercely creative mind. Zev Asch holds a B.A. in Psychology and an MBA in Marketing.

Event Hosts

Dr. Joanne Scillitoe, Director, Center for Entrepreneurial Studies, NYIT School of Management

Ramon Ray, Regional Director of Development, Infusionsoft and Technology Evangelist,


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New York Institute of Technology - Manhattan

16 West 61st Street

11th Floor

New York, NY

Thursday, April 4, 2013 from 6:00 PM to 9:00 PM (EDT)

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New York Institute of Technology School of Management & Infusionsoft

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