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Wharton Club Tech Forum

4/4/2013 7:30 AM - 9:00 AM


Wharton Club Members, Guests & Others Invited to

Kickoff Program Featuring Steve Trundle, CEO of,

2012 Entrepreneur of the Year, Fast-Growing Company with HQ at Tysons

This is NEW DATE!!

Event Date: Thursday, April 4th, 2013 at 7:30am

WHAT: Wharton Club of DC's New Tech Forum

WHEN: Thursday, April 4, 2013, 7:30-9:30 am

WHERE: Courtyard by Marriott at Tysons - Old Dominion Room | 1960 Chain Bridge Road | McLean, VA 22102 | Free parking under hotel

Directions (from two roads:

From the Dulles Access Road (Non-Toll Road):

Take the access road East to Leesburg Pike (Route 7) and go in the direction of Tysons Corner. Turn left onto Westpark Dr.. Take your second right onto Greensboro Drive. The entrance to the hotel will be on your right hand side just before a maroon sign with white letters that reads "Hotel." Drive past the Crowne Plaza Tysons Corner to get to the Courtyard by Marriott Tysons Corner. Our parking garage is located underneath the building and can be accessed by a ramp immediately before the Porte-cochère.

From Virginia by way of I-95:

I-95 North to I-495 North (Rockville exit). Take exit 46A for Route 123 (Chain Bridge Road). Take a right at second traffic light onto International Drive. Get in the left lane and at next light turn left on Greensboro Drive. Make second left into driveway and drive past the Crowne Plaza Tysons Corner to get to the Courtyard by Marriott Tysons Corner. Our parking garage is located underneath the building and can be accessed by a ramp immediately before the Porte-cochère.

Click here for exact Directions from other roads : Tel 703.790-0207


Wharton Club/HBS Club Members & Guests - Early Bird, thru March 25: 20/person After 35/person

Non-Members: 35/person.

All amounts include: Continental Breakfast, Stimulating Program, Networking, Parking

Click here to reserve your place(s)!!!

Highlights of discussion with Steve Trundle, CEO of fast-growing, and 2012 Entrepreneur of the Year:

Trends in the “Internet of Things/M2M” industry – and what it is

Why companies are starting to enter the interactive security space

·Why cellular is more successful than broadband

Why's channel to market has gained more subscribers than cable companies makes home automation accessible to the mass market - an offering that was high-end only for the longest time

Companies used to buy video software for security, separately from home automation, and all of it is now offered in one cost-effective and efficient platform

Learn how carved out a space with astronomical growth in the US, and it has been the market leader year after year, creating high barriers to entry for competitors, which are seeing this as an attractive space and entering it

What is Steve's great vision for this company?

How is this vision connected to a major global trend that he believes in?

Some mid and long-term predictions for’s market, the mobile space, and technology in general.

What are the key “lessons learned” for other entrepreneurs?

A description of the incubator program Steve runs at

Format, goals, results, etc.?

From their experience, what can other entrepreneurs and companies learn to do – and to avoid?

·Finally, looking back at his rich career, many successes and the occasional failure. how would he sum up his path and what is he looking forward to?

What advice for others, based on his personal lessons learned?


C-Level and other executives of technology companies

Other executives who want to understand technology better

Professionals who need to gain insight into trends and opportunities

Funding sources, such as venture capitalists, private equity investors, bankers, and angel investors

Anyone who wants to learn more about technologies that may power the future

Wharton Club, Harvard B-School Club and other members and guests who need a better grasp of technology and want to learn from experts in the field

Click here to reserve your place(s)!!!

ABOUT STEVE TRUNDLE: Stephen S. Trundle, President and CEO,

Mr. Trundle has led the team as President and CEO since May 2003. Mr. Trundle has overseen the strategic development of the business and also oversees day to day operations of the Company. He capitalized’s early-stage development, and then led it through rounds of private equity investment in 2009 and 2012. Under Mr. Trundle’s leadership, the Company has grown from zero customers and four employees to nearly 1.4m customers and 250 employees.

Prior to, Mr. Trundle led the software development activities at Microstrategy, Incorporated (NASDAQ: MSTR) as its Chief Technology Officer. He was responsible for the formation of the Microstrategy technology team and the creation and design of the initial product. As the business grew from annual revenues of $4m in 1994 to $223m in 2001, Mr. Trundle was responsible for over 70 different product releases. He also served as a Corporate Officer on MicroStrategy’s Executive Committee and participated in all strategic corporate decisions during both the pre-IPO and public company operating periods.

Mr. Trundle graduated in 1990 from Dartmouth College with a double major in Engineering Science and Government and also lettered in basketball for four years. He is named as inventor or co-inventor in more than 20 issued or pending U.S. patents. His personal interests include coaching youth sports, tree farming, beekeeping, waterskiing, fishing, and hunting.

ABOUT ALARM.COM (from their website): was founded in 2000, and since then, has been dedicated to the pursuit of convenience and control for home and business security systems using wireless, web and mobile technology. We set out to build a platform based on wireless technology that provides solid security. In 2003 we were the first company to launch a secure, all-digital wireless alarm system with novel features like always-on activity reporting and a web-based control panel.'s proven technology platform enables consumers to monitor everything that happens in their homes or businesses, not just alarms; they can keep track of activity on entry doors, windows, liquor and medicine cabinets, safes, drawers, and more.

Unlike traditional security systems, does not require a phone line or broadband connection; services work wirelessly through a secure GSM network to maintain a dedicated connection that will continue to work for 24+ hours after a power failure. also offers Video Monitoring, emPower™ home automation, Crash & Smash Protection and mobile apps that let consumers enjoy anytime, anywhere access to their property. With, home and business owners can be in two places at once. Simple, flexible and powerful, is designed to fit your lifestyle.

The Future is Secure

Today, is still the industry leader, and the systems we make are on 24-hour watch in hundreds of thousands of homes and businesses throughout North America. technology is used to monitor and protect houses, apartments, offices, restaurants, stores, retail chains, model homes, vacation properties, data centers, trailers and more.

We’re constantly adding new features, including mobile apps and energy management. We’ve partnered with over 2,000 licensed security dealers who can provide you with the exact solution to fit your home or business security and monitoring needs.


The Tech Forum of the Wharton Club of DC seeks to enhance business executives and professionals understanding of the technologies and innovations powering the fast-growing companies in the DC area and beyond. Our goal is to learn from - and be stimulated by - visionary leaders who not only have the vision to propel their companies and organizations, but also the ability to implement their visions with impact.

Our speakers will address keys to their - and their organizations' - success, lessons learned, and takeaways that others may be able to use. Each speaker will make a presentation covering key points, and then respond to questions from attendees.

The Forum will meet on a quarterly schedule, usually in Tysons Corner, for breakfast. You are invited to join - to learn, network, and suggest topics and speakers who will motivate others to attend and participate.

Questions, comments, suggestions?

You may contact us with suggestions and comments to Alan Schlaifer, Wharton Club President; email him by clicking here .


Silvia Madrigal, WG, -

Silvia Madrigal is the Director of Global Business Development of, a Washington, DC-based company that delivers revolutionary security solutions, leveraging cloud computing technology to enable individuals to remotely connect to a home or business and control or monitor sensors, security equipment, lights, thermostats, locks, and video.

Ms. Madrigal was formerly the head of Marketing and Business Development of GE-Pentair’s Joint Venture for the Latin American region, where she focused on market expansion of the residential water segment. She delivered double-digit growth and championed the acquisition of a multi-million dollar player to enter the Brazilian market. Prior to that, she oversaw GE Water’s ecomagination initiative to market and grow a portfolio of ecologically-sound technologies in the Americas, Europe, Asia, and the Middle East. Earlier, she spent several years in various public affairs roles with Burson-Marsteller, Fleishman-Hillard, and the United Nations.

Ms. Madrigal’s professional experience is enhanced by her studies in International Relations and Political Science with St. John’s University in New York, and Finance from The Wharton School, University of Pennsylvania.

Guy Levy-Yurista, WG, Ph.D

Founder and CEo, Hegati, Inc.(c) 240-888-1499,

Dr. Levy-Yurista has a unique mix of skills acquired over 22 years of experience in venture capital, startup and Fortune 50 environments. Guy holds a PhD degree in Physics from the Weizmann Institute of Science, in Rehovot, Israel, and an MBA degree from the Wharton School of the University of Pennsylvania.

He recently founded a new startup company, Hegati (“I have arrived” in Hebrew), which he is bootstrapping these days. In parallel to ramping up his own company, Guy serves as the Vice President, Engineering and Product Management for a local start up, AirPatrol, which develops the next generation mobility security technology, also known as Contextual Aware Enterprise Mobility, for businesses and the government. Prior to this role, Guy was part of the executive team who sold a company to McAfee, and led multiple products and teams with AOL and several other local startup companies.

Dr. Levy-Yurista specializes in commercializing advanced technologies in dynamic market environments. He has in-depth knowledge of the internet, social media, mobile, telecommunications, cyber-security, and optical technologies. Dr. Levy-Yurista is also an experienced entrepreneur and venture capitalist, having served in a $150 Million Venture Capital fund in Tel-Aviv, Israel, leading its optical communications investment strategy. Earlier Dr. Levy-Yurista started two companies in Tel-Aviv – a medical devices startup and an e-commerce merchant.

Learn More: Wharton Club Tech Forum

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