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Developing a Reimbursement Strategy for your Medical Device Product or Service

2/20/2013 8:45 AM - 11:45 AM

Course Description:

Securing adequate reimbursement from payers on a new device is a prerequisite for achieving commercial success for medical technology companies. Reimbursement planning and analysis should begin at the earliest stages of the product development process, and continue through the entire product life cycle. In this seminar, reimbursement professionals recount their experiences, discuss how they address difficult reimbursement issues, and extract the lessons that every medical technology company needs to learn. We will also examine the impact of Obamacare on reimbursement with emphasis on the Affordable Care Act.


Lawrence B. Garcia, Partner, Gordon & Rees LLP

Sue Halliday, Principal, Adult Healthcare Resources, LLC

Susan Rowinski, MSE, President, Sue Rowinski Group LLC,

Ruth Tesar, Executive Director, Northern California PET Imaging Center

Eventbrite - Leading A Successful Company


Wednesday, February 20, 2013


8:45 a.m.- 11:45 a.m.

Registration, breakfast and networking from 8:45-9:00 a.m.


Drexel University, One Capitol Mall, Suite 260, Sacramento, CA 95814


General Admission: $40; SARTA Members: $25

Price includes free parking for 4 hours at the One Capitol Mall Valet Garage on 2nd Street (valued at $8) and a continental breakfast.

If you are a SARTA member, please email for member discount code.

Learn More: Developing a Reimbursement Strategy for your Medical Device Product or Service

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