RSS Events Feeds

Google Engage Two Day Bootcamp 101

2/20/2013 9:30 AM - 2/21/2013 5:00 PM

Event Details

Google Engage Bootcamp

Learn how to effectively manage and optimise client campaigns from Google certified experts.

Engage Bootcamp 101 is a comprehensive two-day training event to help you get the most out of Google AdWords and Google Analytics. Whether you're new to digital advertising, studying to take your Google Certified Partner exams or just in need of a refresher, these classroom-style courses will help take your online knowledge to the next level.

Why should my agency attend?

Your agency will learn essential skills and techniques in a small classroom setting. Get answers to your questions from experts and network with peers during breakout sessions.

Accurate, up-to-date and comprehensive product training

Real world solutions presented by product experts

Learn Google's own best practices from setup to advanced features

Improve Google AdWords campaigns for engagement and conversions

Ensure data accuracy and get actionable insights from Google Analytics

What is included?

Bootcamp manual and slides

Extra resources

Coffee, tea and a light lunch

Free internet connection (bring a laptop)

Dedicated Q&A time

Engage Bootcamp training courses are suitable for agencies who help small to medium businesses in the areas of marketing, e-commerce, digital strategy, Search Engine Optimisation (SEO), online advertising, web management and web development roles.

Place your clients on the data-driven online marketing fast track!

For more information email or call (02) 9960 6577.

Can't make these dates? Register for updates!

Want more training? Check out the 201 and 301 courses!

Day 1: Google AdWords 101

9:30am - 10:00am


10:00am - 12:30pm

About Google AdWords

Google AdWords features

Defining campaign objectives

Best practices for structuring campaigns

Developing keywords

Best practices for account setup

12:30pm - 1:30pm


1:30pm - 5:00pm

Measuring performance

Optimising campaigns

Configuration options

Using the Google Display Network

Billing options

Questions and answers

Day 2: Google Analytics 101

9:30am - 10:00am


10:00am - 12:30pm

Introduction to web analytics

About Google Analytics

Getting started with Google Analytics

Google Analytics interface features

Using key Google Analytics reports

Tracking marketing campaigns

12:30pm - 1:30pm


1:30pm - 5:00pm

Optimising AdWords with Google Analytics

Tracking and reporting goal conversions

Creating custom dashboards

Sharing Google Analytics reports

Best practices for managing multiple accounts

Questions and answers

Frequently Asked Questions

Do I need a laptop?

Yes, we recommend you bring a laptop.

Will there be internet access?

Yes, free internet access (via WiFi or ethernet) will be available.

Will lunch be provided?

Yes, a light lunch will be provided. Vegetarian options will be available and the venue can accommodate other dietary needs with advanced notice.

Where can I find parking?

For parking recommendations please visit the FAQ site.

How can I get there with public transport?

For public transport options please visit the FAQ site.

Can you recommend somewhere to stay?

For hotel recommendations please visit the FAQ site.

Not a Google Engage member?

Join Google Engage to receive a discount on booking both days. Google Engage is designed to help small and medium-sized search engine marketing companies master Google products.

I have another question...

Please email us at or call us on (02) 9960 6577.

Learn More: Google Engage Two Day Bootcamp 101

Events Map

Email Newsletters

Want to be up-to-date with the latest news and updates from To subscribe, just give us your email address below; you'll choose which e-newsletters you'd like to receive on the next screen.