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Introduction to Paid Digital Advertising

1/21/2013 6:30 PM - 8:00 PM

What You’ll Learn

Do CPC, CPM, and CTR remind you of alphabet soup? Introduction to Paid Digital Advertising breaks down the what, why, and how of this complicated but crucial aspect of online marketing.

In this class we'll explore:

-Different Advertising Networks/Types - Should I run Facebook ads? Google ads? Mobile ads?

-How to Write Effective Advertising Copy - What type of content and images resonates best with potential customers?

-How to Place Online Ads - How do you actually set-up an online ad campaign?

-How to Optimize a Campaign - How do you get the best click-thru-rate for the lowest price?

Be prepared to come away with an actionable understanding of how to use online advertising as a tool to grow your company, cause, or personal brand.

Learn More: Introduction to Paid Digital Advertising

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