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Intro to Pricing Strategy

7/15/2013 6:30 PM - 8:30 PM


If you’re a startup founder, a business leader, or a product manager, being able to set your own pricing strategy is of the utmost importance. In this class, you’ll learn how to set a price for your new product or service. After getting started with customer-based pricing, you’ll receive an overview of the most common pricing strategies as well as the determinants of price. Finally, you’ll find out how to build a pricing capability for ongoing improvement in your venture.


Learn how to define the three basic determinants of price.

Be able to describe the importance of customer-based pricing.

Develop a plan to obtain customer insight on willingness to pay.

Understand the pros and cons of the most common pricing strategies and how to implement them.

Set a plan to refine price with testing.




Lydia Yao

Manager, Strategic Development,

Lydia Yao has developed pricing strategies for companies both big and small. She previously worked at The Boston Consulting Group, where she set and implemented strategic pricing initiatives for Fortune 500 companies, in addition to building The Boston Consulting Group’s internal pricing practice. She’s also worked on pricing strategies for as part of their strategic development team. She holds a B.S. in Economics from Duke University.


Plans change. We get it. But if you can't make it to a class/workshop, please email us at least 7 days before the scheduled event date. No refunds will be given after this timeframe.

Learn More: Intro to Pricing Strategy

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