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Real Insights with Google Analytics Segments

11/6/2013 6:00 PM - 8:00 PM

Discover deeper, more meaningful marketing insights.

And have a beer while you're at it.

Industry acclaimed online marketing experts at Virante will show you how to gain deeper, more meaningful insights from your web marketing data using the Advanced Segments and Custom Reporting features of Google Analytics. The event, organized by Local-Ventures, is open to all Triangle businesses and will include Q&A and an hour for drinks, eats, and networking.

Virante and Local-Ventures

6:00 - 6:30 PM: Virante's Google Analytics Advanced Segments Presentation

6:30 - 7:00 PM: Q&A with Virante

7:00 - 8:00 PM: Free Beer, Eats, and Networking

Topics covered will include:

What are Advanced Segments and how can they help you make smarter marketing decisions?

Examples of valuable Custom Advanced Segments

Google Analytics' new Segment Builder and how it has changed

Setting up Custom Advanced Segments

Creating Custom Reports in Google Analytics

After attending this presentation you will be able to:

Set up Custom Advanced Segments and understand why they're so valuable.

Know how cohort analysis can help your marketing efforts.

Create new Custom Reports that provide immediate value.

Ample time will be provided for Q&A after the presentation...And the beer will be cold!

Hashtag: #RealInsights

We look forward to seeing you there!

About Virante

Virante is an industry leading online marketing firm with technical and marketing experts in SEO, online advertising, website analytics, conversion optimization, and social media marketing. With an emphasis on R&D, the firm has consistently stayed at the forefront of online marketing evolution with clients that include Triangle businesses, startups that have grown to multi-million dollar exits, international corporations, and online marketing conferences that have relied on Virante to educate others in the industry.

About Local-Ventures

Chapel Hill-based Local-Ventures provides a free online tool that helps small businesses and startups find top-rated web designers, marketing firms, accountants and other vendors based on their customized business needs. Local-Ventures cross-references your small business needs with their vetted network of Triangle vendors, providing a customized Short List of top vendor options, customer reviews, and price quotes. Virante is a Local-Ventures vetted vendor.

Learn More: Real Insights with Google Analytics Segments

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