RSS Events Feeds

Fireside Chat on Startup Valuation with Burton Goldfield CEO TriNet

10/10/2013 6:00 PM - 8:00 PM

Ever ask yourself, "What's my company worth?"

Join us as Burton Goldfield, President & CEO of TriNet, and Eric Sikola, GM & Founder of ExpenseCloud, speak about startup valuation. While there’s no exact way to determine valuation, it is important to know what factors investors and VCs analyze to determine your worth. You might find a few surprising elements that come into consideration.

Here's what to expect:

How does a startup determine its valuation?

How does an early stage investor value a start-up?

How can I increase my startups valuation relative to comparable start-ups?

In addition to our speakers, we will have 10 hot LA startups showcasing their latest products (See the list below). Come mix/mingle and see how they are using TriNet as their HR solution.


WHAT: Fireside Chat on Startup Valuation and Startup Showcase

WHERE: CrossCampus, 820 Broadway Santa Monica, CA 90401

WHEN: Thursday, October 10, 2013 (6:30pm - 9pm)

FOOD: Enjoy tasty hors d'oeuvre, treats, and drinks


Burton Goldfield Burton Goldfield President & CEO, TriNet

Since joining TriNet in 2008, Burton Goldfield has provided the leadership to drive the addition of 22 new products and services. He more than doubled revenue, to almost $200M by the close of 2010, and has invested heavily in the company’s SaaS technology platform. In 2009, despite the difficult economic times, Burton raised $80M to acquire a larger, public competitor.

Eric Sikola Eric Sikola GM & Founder, ExpenseCloud

Eric Sikola is General Manager and Founder of ExpenseCloud, a TriNet Company. He co-founded ExpenseCloud in 2008, building the company to 4000 customers and successfully selling the company in May 2012 to TriNet. Prior to ExpenseCloud, Mr. Sikola worked in the software industry for 15 years in various sales management positions at Forte Software, webMethods, Systinet (acquired by Mercury Interactive) and Aperture (acquired by Emerson Electronic).

Ronen Olshansky Ronen Olshansky Moderator

Ronen is an entrepreneur with a background in finance and technology, and a passion for working with early stage companies. He is the co-founder and CEO of Cross Campus, a vibrant hub of collaboration, education and inspiration that launched in Los Angeles last fall. Purpose-built around the needs of entrepreneurs, Cross Campus is both an environment and community that empowers entrepreneurs to build great businesses.



Lets you find, meet and schedule Senior caregivers from anywhere.

Check out HomeHero


A simple solution for targeting and winning new customers through mobile advertising.

Check out Nearwoo


A platform that easily integrates search marketing and web information so that our customers can take action and make data-driven decisions.

Check out CoJoin


A beautiful and easy-to-use tool to instantly book select local services. With just a few clicks, you can book: House Cleaning, Dry Cleaning, Wash & Fold, Dog Walking, & Private Chefs.

Check out Porter.


Spinlister connects amazing people with cool Bikes anywhere in the world, now accepting Skis and Snowboards listings for the winter.

Check out Spinlister.


A leading Complaint Resolution Platform for Consumers and Businesses.

Check out Scambook.


A social networking platform helping like-minded people get offline based off of common interests.

Check out AtThePool

More hot startups to be announce soon...



Agriculture. Aviation. Manufacturing. Entertainment. The Los Angeles region has been a hub of innovation and commerce since its earliest days. In an effort to foster that innovation, the Los Angeles Area Chamber of Commerce has partnered with the Small Business Administration to launch Bixel Exchange -- a technology center focused on growing L.A.'s emerging tech ecosystem. Read more here.


Cross Campus is an engine of creativity and innovation, housed at our state of the art 11,000 square foot space at 820 Broadway in the heart of Santa Monica. Our goal is to inspire creative collisions through space design, learning platforms, and extraordinary events, fostering member-driven collaboration that ultimately leads to game changing ideas and enterprises. Read more here.

Learn More: Fireside Chat on Startup Valuation with Burton Goldfield CEO TriNet

Events Map

Email Newsletters

Want to be up-to-date with the latest news and updates from To subscribe, just give us your email address below; you'll choose which e-newsletters you'd like to receive on the next screen.