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Healthcare Marketing Beyond the AntiKickback Statute and the Regulations Webinar By MentorHealt

2/5/2014 10:00 AM - 11:00 AM

This program will review not only the Statute and its safe harbors, but will provide an in-depth overview of OIG guidance and advisory opinions dealing with marketing activities, as well as a review of case law regarding marketing behavior.

Why should you attend: If your organization, be it a hospital, physician practice, DME provider, or any other provider offering healthcare services or supplies, engages in marketing its product or services, care must be taken to ensure that the organization does not run afoul of the Anti-Kickback Statute. This program will review not only the Statute itself, and the safe harbors, but will also critique the case law, OIG advisory opinions, and OIG compliance guidance to help you understand what you can and cannot do with engaging in healthcare marketing.

When you finish this program, you should have a good understanding of what you can and cannot do with regard to marketing activities. The penalties for not conducting a marketing program correctly can be severe, including exclusion, civil monetary penalties and even criminal prosecution.

Areas Covered in the Session:

A brief review of the Anti-Kickback Statute, what it is and what is prohibited

A brief review of the safe harbors that relate to marketing activities

A review of the OIG advisory opinions as they relate to marketing

A review of OIG compliance guidance as it relates to marketing

An overview of case law relating to marketing activities

Strategies that should be taken to preclude liability

Who Will Benefit:

Hospital Executives

Physicians, including Dentists, Podiatrists and Chiropractors

Physician Practice Executives

DME Provider Executives

Ancillary Service Providers

Ancillary Service Provider Executives

Attorneys representing any and all of the above

William Mack Copeland MS, JD, PhD, LFACHE, practices health care law in Cincinnati at the firm of Copeland Law, LLC. He is also president of Executive & Managerial Development Group, a consulting entity providing compliance and other fraud and abuse related services. A graduate of Northern Kentucky University Salmon P. Chase College of Law, Bill is a frequent author and speaker on health law topics.

Copeland is a member of the American Health Lawyers Association, American, Ohio and Cincinnati Bar Associations and is a life fellow in the American College of Healthcare Executives. He was awarded the American College of Health Care Executives Senior-Level Healthcare Executive Regent’s Award in 2007.


Phone No: 800-385-1607

FaX: 302-288-6884

Event Link:

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