Founders School Blog

How to Increase the Lifetime Value of Your Customers

Sending an email is like the proverbial handshake. You greet, you affirm, and you grow a relationship. You don't just sell to faceless entities in a sea of humanity. You sell to individual people whom you have touched before. It's called relationship marketing.

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Neil Patel on October 16, 2014
Smoothing Out the Sales Funnel for More Customer Conversions

One of the foundational marketing theories has to do with the purchase funnel, also known as the conversion funnel, or sales funnel. Every customer goes through a process that eventually leads them to purchase the product or service. It starts broad, and ends specifically--thus the term "funnel".

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Neil Patel on October 07, 2014
Why Email Marketing Still Trumps Social Media

Email marketing is one of the oldest, most basic, and yet the most powerful forms of digital marketing available today. The marketing world has gone crazy over social media--with good cause! Social media is an explosive method of marketing, reaching new fans in incredibly engaging ways. But in spite of social media's viral potential, email still wins as the most disruptive method to reach and woo your customers.

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Neil Patel on October 02, 2014
New Module with Neil Patel Reveals Actionable Tips for Better Digital Marketing

So you've got an idea that provides a solution to a customer's migraine-worthy problem. Now what? Creating a marketing strategy can help you do everything from acquire customers, build brand awareness, and build credibility with potential investors. Our series on Entrepreneurial Marketing with Anita Newton builds a strong framework for how to think about the stages of your marketing plans. But building these plans requires building competency in search engine optimization, email marketing, and content marketing.

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Wendy Torrance on September 24, 2014
Crafting A Compelling Vision That Entices Others To Follow You

Steve Blank's Founder Genius clip "Creating a Reality Distortion Field" reminds us that the ability to create a vision that compels others to join you, invest in you and buy from you is an acquired skill, and one that is critically important to your company.

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Amanda Schnieders on September 17, 2014
When Should My Venture Start Thinking About Intellectual Property?

When Craig Wortmann, in his series "Entrepreneurial Selling", describes the entrepreneur, racing back and forth across the long side of a triangle, teetering on a teeny tiny point, trying not to tip over, something about the image rings so true. He so vividly describes: "as the entrepreneur you're running back and forth on the top, doing everything that has to be done-- from making the coffee to creating the product, to overseeing the sales, marketing, and communications.

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Wendy Torrance on September 10, 2014
How Three Audacious Entrepreneurs Reimagined Age-Old Industries

We have interviewed dozens of accomplished entrepreneurs for our Founder Genius clips. We've talked with them about topics ranging from founding team dynamics, balancing the entrepreneurial life, sales and presentation strategies, and how they tackle the challenges of protecting intellectual property.

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Wendy Torrance on September 05, 2014
Dont Let Passion Blind You Insights from Noam Wasserman

In the Wall Street Journal this week, Harvard Business School professor Noam Wasserman discusses the ways in which passion can get in the way of entrepreneurial success. This goes against the grain since passion is often identified as something critical for entrepreneurs to possess.

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Wendy Torrance on August 28, 2014
How To Keep Your Family Life Cool When Your Venture Heats Up

Starting a company and remaining an active member of your family is no easy task. In some ways, a startup becomes the newborn of a family--whiny and constantly craving attention. It doesn't leave a lot of room for other people to enjoy your company, and as many middle children know, this can leave others feeling left out and abandoned.

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Amanda Schnieders on August 20, 2014
Why Getting Out of the Building Doesn't Mean Giving Away Your Idea

Getting out of the building to talk to customers doesn't mean getting out of the building and telling people about your idea. You're not out to say the following: "I have a great idea X to solve Y problem with Z solution. What do you think of that?" What you're really doing when you talk to customers is listening and learning.

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Wendy Torrance on August 15, 2014