Founders School Blog

New Daniel Pink Series Illustrates How to Lead and Motivate Employees for a More Engaged Team

I'm not a salesperson. I never have been. I was one of those people who thought of snake oil when I thought of sales (though after working with Craig Wortmann long enough, I have been disabused of those notions). Nonetheless, when I read Daniel Pink's book To Sell Is Human about a year ago, I was struck by the insight that "we're all in sales" every day, in many ways.

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Wendy Torrance on July 24, 2014
Customer Development Data: Why You Should Be Thinking More Like a Scientist

Entrepreneurs are a lot of things. Innovators, business professionals, inventors. But scientists? Steve Blank certainly thinks so.

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Amanda Schnieders on July 23, 2014
The Real Question You Should Be Asking About Your Marketing Tactics: Should I Pause, Pivot or Pursue?

Consolidate and codify sounds technical, but it's actually a fairly simple idea. The consolidation step means taking everything you've done throughout your marketing strategy and combining it into a single, more effective piece of learning. The second half is to codify your learning, which means to arrange what you've learned into a way that makes sense. In this instance, that means a way that leads to action.

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Amanda Schnieders on July 18, 2014
What the 'Hack' in Growth Hacking Really Means (and How to Do It)

Unless you have good processes in place for measuring the effectiveness of your marketing efforts, you could very well be spending your marketing dollars ineffectively.

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Amanda Schnieders on July 14, 2014
Founders School LIVE Bill Reichert Delivers the New Rules of a Startup

"The only way you're going to win is if you move quickly with the market," serial entrepreneurBill Reichertsaid at a recent Kauffman Founders School Live event. For startups, this means keeping up with the fast pace of the ever-changing business world.

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Tim Dodderidge on July 08, 2014
Five Ways To Protect Your Trade Secrets

Every business has it trade secrets, and they can take many forms. Your trade secret might be your customer list. It may be your business plan. It might be a process of how your product is made. Regardless of the forms your trade secrets take, they are assets of your company that must be protected.

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Amanda Schnieders on July 07, 2014
4 Ways to Ramp Up Social Media

In this day and age, you have hundreds of marketing tactics at your disposal. The bad thing is, you have hundreds of marketing tactics at your disposal.

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Amanda Schnieders on June 12, 2014
Website Must-Haves For Optimal Marketing

If when you look at the endless options for marketing your business and feel overwhelmed, you are certainly not alone. Take the traditional marketing venues--newspaper, radio, TV, direct mail--and combine them with the almost limitless opportunities presented on the Internet today, and the task of identifying a marketing mix that can produce the best results for your business can seem near impossible.

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Amanda Schnieders on May 30, 2014
10 Reasons Your Business Needs a Positioning Statement (and How to Start Building Yours)

As an entrepreneur, there's no greater fear than developing a product or service that no one wants and no one is willing to pay for.

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Annette Beck on May 28, 2014
When Do You Pivot, Proceed or Quit?

A tough question every entrepreneur has to consider about his or her business is when to pivot, proceed or just plain quit.

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Amanda Schnieders on May 12, 2014