Questions for You
Do you write down your stories? Do you practice them?
What are the rows in your matrix? Why?
In any given week, in which kinds of situations do you need strong stories?
Can you think of an example of when you shared a story and it had a profound impact?
Questions for Your Team
What are the best stories your founder tells?
What are the best stories you tell?
What actions can you take that will help you and your team to capture stories?
To collect your most powerful stories, grab a journal and at the end of every day, write down something that happened that day that could be told as a story. Think about the characters. Who was there? Jot down what happened in three quick bullet points. And finally, note the "lesson" or "moral" of the story. For instance, if you interviewed a new hire, and that person told you a story about how she had gone above and beyond for a former customer, you might write: "Interviewed Chris. She told about XYZ Company and how they couldn't make a deadline. She jumped in and went to their office after hours. She knocked out some of the work til 3 a.m., and they made their deadline and won the business."
Something like that. Then, note the "moral." In this case, it might be: "We hire 'above and beyond' type people."
Now, you've got the beginnings of a story. Next time you are selling a prospect on your value proposition as a firm, you might tell about your hiring process, and use the "Chris" story as a demonstration that you put your money where your mouth is.