Questions for You
Where could your company benefit from licensing?
Questions for Your Team
How can you contribute to successful licensing?
The licensing process –from planning and negotiating the structure of the deal all the way through preparing and negotiating the written agreement– requires close attention to detail while maintaining focus on the big picture. An extreme example of the importance of close attention to detail in the written agreement can be found in a decision by Canada’s telecommunications regulatory commission in a contract dispute. The contract concerned the use of telephone poles and the dispute concerned when the contract could be terminated by Bell Atlantic. A New York Times report explained that the commission’s decision turned on the placement of a comma in the termination clause.