Questions for You
What persuades me? Why?
How can I improve my ability to persuade others?
Questions for Your Team
Which members of my team are able to persuade others?
What makes them good at it?
Tools and Exercises
Does an image of a sleezy salesperson come to mind when you imagine sales? What images could you instead attach to modern view of the art of persuasion?
Conger, Jay A. “The Necessary Art of Persuasion”. Harvard Business Review. May 1998.