The Art of Startup Finance

Financial literacy is essential for every entrepreneur. Bill Reichert, a seasoned venture capitalist, provides critical knowledge that will help you go beyond the numbers and use finance as a tool to help you manage your company.

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Why should you care about startup finance? “I’m the visionary,” you might say. “I don’t want to get bogged down in financial reports. That’s what bean counters are for.” Right? Wrong. You need to understand your numbers — to understand your business better, make better decisions, make fewer mistakes, and hopefully turn a little cash in to a lot of cash.



I spent most of my career as an entrepreneur in Silicon Valley starting up a series of software companies.  Then in 1998 I got together with a few friends and we started Garage Technology Ventures.  Garage is a seed‑stage and early‑stage venture capital firm.  We've invested in over 150 companies over the years.  As a result, I have met with thousands of entrepreneurs.  And I've learned a lot over the years about what it takes to build a successful high‑tech company.  I've seen a lot of entrepreneurs put together their financial projections, run their financial reports, and realize that entrepreneurs could sometimes use some help with startup finance.  I'm Bill Reichert and I startup startups.  

If you're an entrepreneur, you've got to be more than just a visionary.  You've got to be more than just a product guy.  You've got to be a business person.  And being a business person means that you pay attention to finance.  That's what's going to make the difference to your investors and ultimately change your life for the better.  You need to understand the underlying financial flows of your business.  That's key to your understanding of how to manage your business.  So what we're going to do in this series is give you the tools of startup finance to help you manage and build your company.