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Although somewhat out of date, this article provides a useful overview of the purpose and principles of competitive intelligence gathering as well as tips and techniques that still apply.
Complements are products or services that are consumed together or that enhance the consumption of one another, such as movies and popcorn. This in-depth article offers grounding in the theory of complementarity in business; practical examples, such as IBM and Linux; and questions to help you determine what role, if any, this approach can play in the growth of your company.
The Six Sigma manufacturing process drives production to near-perfect levels, seeking less than 3.4 defects per million output units. Here, the basic purpose and process of the Six Sigma methodology, and its connection to "lean" manufacturing, are clearly explained for entrepreneurs. The article also provides tips on getting started and guidelines to successful implementation.
After leaping into "Lean," Southern Vinyl Manufacturing gained efficiencies in nearly every area of its operations. Specifically, entrepreneur Rod Matthews explains the challenges and rewards of involving employees in finding and eliminating waste using the "Five Why" process. As a result of "getting lean," the company resolves manufacturing problems by digging deeply to identify root causes instead of just treating symptoms.
Does Six Sigma methodology have benefits small- to medium-sized entrepreneurial manufacturing firm? "Yes!" proclaims this author, a Six Sigma Master Black Belt. He provides an overview of, outlines four actions needed for a company to succeed with, and defines steps to deploying Six Sigma.
Very short but very sweet advice on testing a poorly selling product's appeal in the marketplace--and useful tips on what to do if it fails the test.
Vendors who present a large menu of features in an attempt to differentiate their products would do better to emphasize two or three proven points of difference in the value each product delivers. This article is based on research published in the Harvard Business Review.
Bloggers and their blogs have rapidly become an important--and demanding--outlet for finding and distributing focused information. Author and entrepreneur Guy Kawasaki offers practical, to-the-point insights for tapping blogs as a channel to get the news out about your product or company.
If you come across a business term that is unfamiliar or unclear, Value Base Management.net probably can has a definition and an explanation. Check it out and be sure to bookmark it for future reference.
A two-part series on identifying your target market and using market segmentation to define and serve it.
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