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Academics

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Marketing Strategy - Sell To Your Target Market
6/8/2007
Summary:

A two-part series on identifying your target market and using market segmentation to define and serve it.

Go To Source (sbinfocanada.about.com)
My golden rule - 49 Leaders, from Buffett to Spitzer, Share Their Secrets to Success
6/8/2007
Summary:

What is your philosophy business or life? See how it compares to 49 business visionaries and the single philosophy that they swear by in business, life, or both. These highly successful individuals give concise statements of how they think and nearly all provide insightful explanations in two or three conversational paragraphs.

Go To Source (money.cnn.com)
NDE-news: October 3 - 10, 2005 - It Pays to be a Copycat?
6/8/2007
Summary:

This news note cites an article, and#34;The Power of Dumb Ideas,and#34; in which Randall Rothenberg argues that, when it comes to success in business, emphasis on strategy imitation outperforms emphasis on innovation. Source for the article is a Booz Allen Hamilton study of successful business strategies over 30 years.

Go To Source (www.publicforuminstitute.org)
Passing the Torch of Leadership
5/30/2007
Summary:

Many entrepreneurs rely on internal bench strength to provide for future leadership. You can help ensure long-term organizational viability and avoid a talent crisis by exploring the benefits of building a best-in-class succession plan.

Go To Source (www.leadertoleader.org)
Endeavor's Entrepreneurs' Summit
Komisar Randy
5/3/2007
VideoSeries Resource
Summary:

Randy Komisar joined Kleiner Perkins Caufield and Byers in 2005 as a partner. For several years prior Randy has partnered with entrepreneurs creating businesses with leading edge technologies. He was a co-founder of Claris Corporation, served as CEO for LucasArts Entertainment and Crystal Dynamics, and acted as a "virtual CEO" for such companies as WebTV, Mirra and GlobalGiving. He was a founding Director of TiVo where he is currently chairman of the Nominating and Governance Committee. Earlier Randy served as CFO of GO Corporation and Senior Counsel for Apple Computer, following a private practice in Technology Law. Randy holds a BA in Economics from Brown University and a JD form Harvard Law School. He is a Consulting Professor of Entrepreneurship at Stanford University and author of the best-selling book The Monk and the Riddle, as well as several articles on leadership and entrepreneurship. Randy frequently speaks here and abroad on such topics.

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Endeavor's Entrepreneurs' Summit
Draper Tim
5/3/2007
VideoSeries Resource
Summary:

Timothy C. Draper is the Founder and a Managing Director of Draper Fisher Jurvetson. He was instrumental in bringing viral marketing to web-based e-mail to geometrically spread the successes of Hotmail and YahooMail, and the practice has been adopted as a standard marketing technique by countless businesses and organizations. Draper launched the DFJ Global Network, an international network of early-stage venture capital funds with offices in over 30 cities around the globe. He also serves on the boards of Skype, SocialText, Project Y, MailFrontier and Chroma Graphics. He was an original investor in Parametric Technology (PMTC), Tumbleweed Communications (TMWD), Overture.com (OVER), Digidesign (AVID), Preview Travel (TVLY), Four11 (YHOO), Combinet (CSCO), and Redgate (AOL). He also founded or co-founded Wasatch Ventures (Salt Lake City), Zone Ventures (LA), Draper Atlantic (Reston), Draper Triangle (Pittsburg), Timberline Ventures (Portland), Polaris Fund (Anchorage), Draper Fisher Jurvetson Gotham (NYC) and DFJ Frontier (Sacramento and Santa Barbara). Draper has been recognized as a leader in entrepreneurship and venture capital through numerous awards and honors, and he has frequent TV, radio, and headline appearances. He was number seven on Forbes? Midas List and number 52 on the list of the most influential Harvard Alumni. He was also named AlwaysOn Magazine?s number one top venture capital dealmaker for 2008. Tim is the course creator and Chairman of BizWorld, a 501c3 organization built around simulated teaching of entrepreneurship and business to children. He holds a BS in Electrical Engineering from Stanford University, and an MBA from Harvard Business School.

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Endeavor's Entrepreneurs' Summit
Sahlman William A
5/1/2007
VideoSeries Resource
Summary:

William Sahlman is the Dimitri V. d'Arbeloff - Class of 1955 Professor of Business Administration at Harvard Business School. The d'Arbeloff Chair was established in 1986 to support teaching and research on the entrepreneurial process. The Chair honors the late Dimitri d'Arbeloff (HBS '55), whose entrepreneurial skills helped make Millipore Corporation a world leader in its industry. Mr. Sahlman received an A.B. degree in Economics from Princeton University, an M.B.A. from Harvard University, and a Ph.D. in Business Economics, also from Harvard. His research focuses on the investment and financing decisions made in entrepreneurial ventures at all stages in their development. Mr. Sahlman was co-chair of the Entrepreneurship and Service Management Unit from 1999 to 2002. From 1991 to 1999, he was Senior Associate Dean, Director of Publishing Activities, and chairman of the board for Harvard Business School Publishing Corporation. From 1990 to 1991, he was chairman of the Harvard University Advisory Committee on Shareholder Responsibility. He is a member of the board of directors of several private companies.

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The Remote Access Imperative in Disaster Recovery
5/1/2007
File Resource
Summary:

This author recommends that an entrepreneur include remote network access as part of a company's disaster recovery plan. Secure, remote access allows associates access to key data and applications on the network via an Internet connection.

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Toward a Virtual World
Gaut Norman PhD
5/1/2007
Article Resource
Summary:

From a lab at MIT to connecting 50,000 high school students live around the world, Norman Gaut's team at PictureTel were pioneers in connecting the world via real-world time, visual communications.

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Market Research Checklist
3/21/2007
File Resource
Summary:

Use this Market Research Checklist to identify the information you will research for your business.

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