to page content
to site navigation
The Resource Center has all the info you'll need From content to user feedback, the resource center has the information you need for every level of the entrepreneurial process.
"No business plan survives first contact with customers," Steve Blank says. What? Isn't the point of planning that you maximize the likelihood of success in the marketplace? Well yes, but perhaps not the kind of planning you might be thinking about. A business plan conceived on paper, powered by a great idea or invention, enhanced by research on the size of the market and a customer profile, has great potential. But it also has a crucial flaw.
Stephanie Tilenius is vice president and general manager for merchant services at PayPal, an eBay company. PayPal enables any individual or business with an email address to securely, easily and quickly send and receive
payments online. An eBay employee since early 2001, she is responsible for the strategy, growth, and financial performance of PayPal's merchant services group, the business unit providing payment solutions to small and large e-commerce
merchants. Before eBay, Tilenius was senior vice president of sales and marketing for PlanetRx.com, a company she co-founded and took public on the NASDAQ in 1999. Previously, she was vice president of business and product development for
Firefly, a software start-up that was sold to Microsoft Corp. in 1997. Early in her career, Tilenius spent several years as an investment banker at Deutche Bank Alex Brown, primarily focusing on software and telecom. In this capacity, she
worked on the Initial Public Offering for America Online in 1992, and she subsequently decided to join its corporate development group where she managed mergers, venture investments and strategic partnerships. Tilenius graduated with high
honors from Brandeis University where she earned both her bachelor's degree in economics and her master's degree in international finance. She also received her master's in business administration from Harvard Business School. Tilenius
also spent time as a presidential management intern through a two-year fellowship with the U.S. government where she worked for Treasury Secretary Brady and Carla Hills on Japan-U.S. trade negotiations.
Several studies has shown that a women entrepreneurs are better skilled than men. Skilled in the way that they have more factual knowledge about their product or service than men normally have.
John W. Thompson is chairman of the board of directors and chief executive officer of Symantec Corporation. Since joining Symantec in April 1999, Thompson has led the transformation of the company from a consumer
software publisher to the global leader in information security solutions for individuals and enterprises. With global operations in more than 35 countries, Symantec offers a broad range of software, appliances and services designed to
help customers secure and manage their IT infrastructure. Under Thompson's leadership, the company has defined a new category of information security software for consumers and has made a number of strategic acquisitions to enhance its
ability to serve the rapidly changing security and management needs of large global enterprises. In September 2002, President George W. Bush appointed Thompson to the National Infrastructure Advisory Committee (NIAC), to make
recommendations regarding the security of the critical infrastructure of the United States. In addition, Thompson has served as the chair of the Silicon Valley Blue Ribbon Task Force on Aviation Security and Technology to identify and
evaluate technology-driven solutions to improve the security and efficiency of national and local aviation. Prior to joining Symantec, Thompson had a distinguished career with the IBM Corporation where he held senior executive positions in
sales, marketing and software development. In his last assignment, he was general manager of IBM Americas and a member of the company's Worldwide Management Council. Thompson is a member of the board of directors of UPS, NiSource, Inc.,
and Seagate. He completed his undergraduate studies at Florida A&M University and holds a master's degree in management science from MIT's Sloan School of Management.
Robert I. Sutton is Professor of Management Science and Engineering in the Stanford Engineering School, where he is Co-Director of the Center for Work, Technology, and Organization, an active researcher and cofounder in
the Stanford Technology Ventures Program, an IDEO Fellow and an Honorary PeopleSoft Fellow. Sutton is also a member of the MacArthur Foundation Research Network on Teaching and Learning. Sutton received his Ph.D. in Organizational
Psychology from The University of Michigan and has served on the Stanford faculty since 1983. He has also taught at the Haas Business School and was a Fellow at the Center for Advanced Study in the Behavioral Sciences during the 1986-87,
1994-95, and 2002-03 academic years. He has served on the editorial boards of numerous scholarly publications, and as an editor for the Administrative Science Quarterly and Research in Organizational Behavior. Sutton's honors include the
award for the best paper published in the Academy of Management Journal, induction into the Academy of Management Journals Hall of Fame, the Eugene L. Grant Award for Excellence in Teaching, the McGraw-Hill Innovation in Entrepreneurship
Pedagogy Award, the McCullough Faculty Scholar Chair from Stanford, and selection by Business 2.0 as a leading "management guru" in 2002. Sutton studies the links between managerial knowledge and organizational action, innovation, and
organizational performance. He as published over 90 articles and chapters in scholarly and applied publications. He has also published seven books and edited volumes. His research and opinions are often described in the press and he is
also currently writing a bi-monthly column for CIO Insight on organizational behavior. Sutton has been a guest on numerous radio and television shows.
With a decade of experience in venture capital, Erik has been a catalyst for Cleantech in Silicon Valley and abroad. He leads MDV's Cleantech investment team and applies his expertise in areas of solar, biofuels, energy
storage, industrial biotech and clean coal. Prior to MDV Erik worked at Interval Research Corp., a technology incubator funded by Paul Allen, and at Los Alamos National Laboratory as a technical staff member. He also consulted to several
seed and early stage venture capital firms. While pursuing a PhD in engineering at Stanford, Erik led an interdisciplinary project between the electrical, mechanical, and civil engineering departments to develop a next-generation
monitoring system for critical facilities. He holds a U.S. patent from his research work. Erik serves on the advisory council of the Stanford Precourt Institute for Energy Efficiency, as well as on the advisory boards of the Stanford
Technology Ventures Program (STVP), Stanford's BASES, NVCA Cleantech Council, and Cleantech Venture Network. He is a winner of the 2006 World Technology Award for Finance, presented by the World Technology Network, in association with the
New York Stock Exchange (NYSE), Dow Chemical, Cisco, TIME magazine, Fortune magazine, Science magazine/AAAS, Red Herring, and CNN. Erik earned a bachelor's degree in engineering from Harvey Mudd College and both doctoral and master's
degrees from the Stanford University School of Engineering.
Entrepreneurial companies should consider complying with an internationally recognized set of quality standards known as ISO as a way to mitigate risk, benchmark progress, and attract customers to an untested enterprise, say the founders of a consultancy.
Kim Smith is co-founder and CEO of NewSchools Venture Fund, which she established in 1998 to transform public education by supporting education entrepreneurs. In NewSchools, Kim created a new "hybrid" approach to
investing in social entrepreneurs. NewSchools uses grants, loans and equity investments to support a portfolio that includes nonprofit and for-profit entrepreneurs who are building sustainable, scalable education ventures. Kim began her
career as a consultant specializing in business-education partnerships. In 1989, she became a founding team member of Teach For America (TFA). She then put her TFA experience to work in the post of founding director of BAYAC AmeriCorps, a
consortium of nonprofits in the San Francisco Bay Area working to develop young leaders in education. Kim's background includes marketing experience with Silicon Graphics' Education Industry Group, where she focused on the online learning
industry, and her role as the founding director of a trade show venture. Kim holds a bachelor's degree in political science and psychology from Columbia College and an MBA from the Stanford Graduate School of Business. In 2001, Kim was
featured in Newsweek's report on the "Women of the 21st Century" as "the kind of woman who will shape America's new century." She is a member of the 2002 Class of Henry Crown Fellows of the Aspen Institute. Kim has also served on many
education venture and advisory boards; these currently include EdVoice, the National Council on Teacher Quality, and the Stanford University School of Education.
Tom Siebel is Chairman of First Virtual Group, a diversified holding company with interests in commercial real estate, agribusiness, global investment management, and philanthropy. Siebel was the founder, chairman, and
CEO of Siebel Systems, which merged with Oracle Corporation in January 2006. Founded in 1993, Siebel Systems became a global leader in application software with more than 8,000 employees in 32 countries, over 4,500 corporate customers, and
annual revenue in excess of $2 billion. Prior to Siebel Systems, Siebel served as CEO of Gain Technology and held various management positions at Oracle. He is a frequent industry spokesman and the author of three books, including
Taking Care of eBusiness and Cyber Rules, published by Doubleday, and Virtual Selling, published by the Free Press. Siebel is a graduate of the University of Illinois at
Urbana-Champaign, where he received a BA in history, an MBA, a MS in computer science, and a PhD with honors in Engineering.
Josh Schwarzapel is the Product Manager for Cooliris Shopping. Josh has work experience performing ﬁnancial analysis for Smith Barney, and working on a marketing team at Fox Sports. He also has substantial
non-proﬁt experience, having founded a bridge organization to connect Stanford student volunteers and Accion Emprendadora, a non- proﬁt organization in Chile that educates and provides micro-ﬁnancial
services to poor entrepreneurs.
Want to get connected? Sign up to receive regular news, polls and updates from The Kauffman Foundation.