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Academics

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The Customer Experience Methodology
9/1/2006
Summary:

Going straight to customers and understanding their life experiences is key to structuring Web sites that meet your marketing objectives. The Customer Experience Methodology identifies unmet needs of online customers and outlines improvements for generating measurable results.

Go To Source (www.creativegood.com)
Strategy Achieves the Vision
FastTrac
9/20/2006
Article Resource
Summary:

Read about a common denominator among successful entrerpreneurs--having the ability to think strategically and make critical decisions about the future direction of their business.

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Selecting Software that Fits Your Business
Harrell Catherine
10/1/2006
Article Resource
Summary:

Making a poor choice in selecting business software for your company can lead to inefficiencies and costly errors. This article offers key points entrepreneurs should consider to make the right software selection at the start.

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Research Lens on Understanding Entrepreneurial Firms
Eisenhardt Kathleen M
10/4/2006
Audio Resource
Summary:

Kathy Eisenhardt, co-director of Stanford Technology Ventures Program and professor in Management Science and Engineering, shares results from her research regarding successful ventures, addressing fundamental issues such as team building, market creation and financing.

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Leveraging Your Intellectual Property
12/1/2006
File Resource
Summary:

This document provides an expert review of the myriad forms of intellectual property, and it illustrates how entrepreneurs can use IP protection to grow their business.

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Can Employees Be Friends With the Boss?
1/19/2007
Summary:

In research conducted by the Gallup organization with more than eight million subjects, employees are more likely to stay with the organization, have more engaged customers, and will be more productive if they have ties of friendship to others in the organization--especially their bosses. An exemplary boss is one who gets to know employees on an individual basis, tailoring their management to the individual.

Go To Source (gmj.gallup.com)
The Four Drivers of Innovation
1/19/2007
Summary:

Innovation is commonly thought to be the same as creativity, but according to research from the Gallup organization, creativity is a precursor to innovation only when coupled with business action. This article highlights the ways in which entrepreneurs can foster an environment of innovation, including finding and nurturing talent and developing managers.

Go To Source (gmj.gallup.com)
The Seven Demands of Leadership
1/25/2007
Summary:

Effective leaders can be groomed to manage adversity and sustain high-performance. Based on research conducted with more than 40,000 leaders across industries and sectors, the Gallup organization has identified specific abilities that can lead to success.

Go To Source (gmj.gallup.com)
Engineering a Start-up
2/16/2007
Summary:

This article covers the evolution of a UCSD engineer's innovation nearly all the way from idea to commercialization. It also shows how San Diego's entrepreneurial community rallies around the entrepreneur to help him clear the hurdles to market.

Go To Source (www.signonsandiego.com)
An Entrepreneurial Perspective on the Life Sciences Industry
Burrill G Steven
2/21/2007
Audio Resource
Summary:

Steve Burrill, CEO of Burrill & Co., provides an overview of the life sciences industry, reflecting on insights he has gained throughout his career. Along the way, he shares his laws of survival and anecdotes that relate the keys to his success in the areas of biotechnology, venture capital and merchant banking.

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