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Engineering a Start-up
2/16/2007
Summary:

This article covers the evolution of a UCSD engineer's innovation nearly all the way from idea to commercialization. It also shows how San Diego's entrepreneurial community rallies around the entrepreneur to help him clear the hurdles to market.

Go To Source (www.signonsandiego.com)
Complementary Genius
8/2/2007
Summary:

Complements are products or services that are consumed together or that enhance the consumption of one another, such as movies and popcorn. This in-depth article offers grounding in the theory of complementarity in business; practical examples, such as IBM and Linux; and questions to help you determine what role, if any, this approach can play in the growth of your company.

Go To Source (www.strategy-business.com)
Competitive Intelligence Programs: An Overview
8/2/2007
Summary:

Although somewhat out of date, this article provides a useful overview of the purpose and principles of competitive intelligence gathering as well as tips and techniques that still apply.

Go To Source (www.brint.com)
Can Employees Be Friends With the Boss?
1/19/2007
Summary:

In research conducted by the Gallup organization with more than eight million subjects, employees are more likely to stay with the organization, have more engaged customers, and will be more productive if they have ties of friendship to others in the organization--especially their bosses. An exemplary boss is one who gets to know employees on an individual basis, tailoring their management to the individual.

Go To Source (gmj.gallup.com)
Buying or Selling a Business
7/1/2006
Summary:

This article, published by a law firm, details the major components typically involved in the buying and selling of a company, including the purchase and sale agreement, confidentiality agreement, and letter of intent.

Go To Source (www.dwpm.com)
Bringing the Value Back Into Value Propositions
7/12/2007
Summary:

Vendors who present a large menu of features in an attempt to differentiate their products would do better to emphasize two or three proven points of difference in the value each product delivers. This article is based on research published in the Harvard Business Review.

Go To Source (www.ecommercetimes.com)
Bizinformer: 5 Tips to Test an Underperforming Product or Service.
7/12/2007
Summary:

Very short but very sweet advice on testing a poorly selling product's appeal in the marketplace--and useful tips on what to do if it fails the test.

Go To Source (www.bizinformer.com)

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