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Explore the Entrepreneurship.org Resource Center to find resources. Designed with entrepreneurs in mind, our resource center allows you to find materials to grow great ideas.
Strategic words are out. Personal search is in. This week, the Kauffman Foundation held a seminar on "Online Branding for Startups" with help from Mark Traphagen of Virante, a SEO marketing firm out of Durham, N.C. I learned a number of things in the hours we discussed branding with entrepreneurs and Kauffman associates, but here are my top four takeaways.
First-time CEOs may find it daunting to establish their first board of directors. This topic expert details a four-step process to building boards that can help growth companies thrive.
Adaptation to change is a top priority for the founder of a fast-growing company that provides information-management solutions for home-care agencies. Leadership sets the standards for performance. But the bottom line is the bottom line, especially in tighter capital markets. The best way to foster endurance is to build value by satisfying your paying customers.
Do healthcare business owners risk the financial health of their companies by acting as “lone wolves” on big decisions? This new study says “yes” -- but has a solution.
Innovation Fund America (IFA), our program delivering high-impact education, coaching and pre-seed funding to scalable, technology-based startups via community colleges around the country, has quietly been having a big couple of months. It's a complicated and demanding program to launch and it's taken nearly a year and a half to get to this point, but we're excited that IFA is now open for business in two communities--and we're really just getting started.
Tien Tzuo, Chief Strategy Officer for Salesforce.com, describes seven lessons for transforming an enterprise software business from a traditional direct sales model to one which leverages the internet to produce in-bound sales. He stresses the awareness cycle for Salesforce.com's products, free-trial offers, onion-based product design and the continuing importance of events in the complex enterprise software industry.
"CODE2040 is a unique and dynamic program that creates access, awareness and opportunities for top minority engineering students to ensure their participation and leadership in the innovation economy." CODE2040 places students in internships with top tech companies and provides them with mentorship, leadership training, and network development.
If you've been paying attention to our work at Kauffman for a while, it should come as no surprise to you that we're committed to making community colleges a front door to entrepreneurship. In particular, we see tremendous potential in these schools to support innovative, high-growth, technology-based startups in their communities, whether their founders are students, researchers, experienced entrepreneurs or full-time professionals preparing to take their first leap into entrepreneurship.
Mitchell Baker, "Chief Lizard Wrangler" at Mozilla, discusses the organization's unique, community-based culture and how it has contributed to their success. She explains how freedom, openness, and dedication to improving Internet usability fosters extraordinary contributions from Mozilla's employees and volunteers.
Nancy Richards could have taken an easier route with her business, but instead chooses to help small, talented companies get established by creating partnerships with them.
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