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The 10 Ingredients of a Great Business Plan
Zwilling Martin
3/18/2010
Article Resource
Summary:

If you think you only need a business plan to go fishing for capital, you are sorely mistaken.

A business plan--thoughtfully assembled and diligently updated--is the very blueprint for any company. It sets direction, facilitates communication and establishes performance metrics. Better yet, well-articulated business plans force business owners to constantly weigh the strengths and weaknesses of their operations.

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From Harvard to the Facebook
Zuckerberg Mark
10/26/2005
Audio Resource
Summary:

Mark Zuckerberg, founder of TheFacebook, is interviewed by VC, Jim Breyer, Managing Partner of Accel. Mark describes what it was like to leave Harvard to venture into a business to build a social utility tool for college students around the world.

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Building an Entrepreneurial Career
Zoller Ted
2/1/2012
Audio Resource
Summary:

Kauffman Foundation Senior Fellow Ted Zoller challenges Stanford students to engage in entrepreneurship as a practice of action. Based on his research into dealmaker density and network development, Zoller details the power of seizing opportunities and the pathways to developing an entrepreneurial career.

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Negotiations On and Off the Field
Young Steve
5/22/2007
Audio Resource
Summary:

Steve Young, former quarterback for the San Francisco 49ers, describes the lessons he's learned in negotiating with teammates, agents, and in his personal life. Interviewed as a guest in Stan Christensen's Negotiations course, Young provides insight through humorous anecdotes across a broad range of experience. In particular, he describes different negotiation tactics that were useful throughout his career as a quarterback, lawyer, and entrepreneur. While earning his spot as the fiery leader of the 49ers, balancing life with children, and undergoing multiple business ventures, Young highlights the use of accountability, soft skills to deal with personal feelings, and working hard with no excuses, to achieve success.

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College Student Makes Giving Back the Reason for Her Business
Woodsmall Jennifer
4/1/2005
Article Resource
Summary:

By partnering with Vietnamese craftswomen, Jennifer Woodsmall is growing a business that gives back.

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A Virtual Route to a High-Quality Brand
Williams John
3/1/2007
Article Resource
Summary:

The foundation of your company's brand is its logo. John Williams, creator of the original "do-it-yourself" logo Web site, explains how to create online a quality logo that can help build your brand quickly and inexpensively.

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A Few Good Fundamentals (So You Never Have to Call on Me for Help)
Wexler Robert
9/6/2001
Article Resource
Summary:

Because he makes a living at sorting through the finances of failing companies, this turnaround specialist knows that the single most important approach for building new companies or salvaging dying ones is careful cash flow management. This entrepreneur writes on the balancing act and the pitfalls to avoid while managing your money.

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Bootstrapping: From the Trenches to a State of Mind
Welch Alex
3/1/2007
Article Resource
Summary:

In 2003, Alex Welch observed that e-commerce and social networking users were in need of an easy-to-use centralized hub to store and publish media. In this article, he explains how he founded a company based on this idea by bootstrapping his startup and later raising outside money.

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How to Conduct Fundamental Market Research
Warner Bill
4/1/2007
Article Resource
Summary:

Completely understanding your market allows you to confidently approach any customer, potential partner, or investor. This entrepreneur and angel investor outlines a five-step process for knowing breadth and depth of the market landscape.

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Questions to Answer When Analyzing Competition
Warner Bill
4/1/2007
Article Resource
Summary:

Your basic business strategy and product plan needs to be rooted in an understanding of what it takes beat the competition. To do so, this author says you must have a realistic understanding of what you are up against, and he lays out a method to do smart market research.

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