to page content
to site navigation
The Resource Center has all the info you'll need From content to user feedback, the resource center has the information you need for every level of the entrepreneurial process.
This tool guides entrepreneurs through a simple checklist to help identify intellectual property and to develop action steps to begin protecing it.
This tool will help entrepreneurs consider and identify the marketing activities that should be incorporated into the their marketing plan.
This helpful chart identifies the advantages and disadvantages of the primary forms of media marketing--newspapers, magazines, television, infomercials, radio, and Internet.
Companies need to generate customer service and customer satisfaction-two different things-to drive increased customer loyalty, according to this article. Entrepreneurs should ask their customers whether they would do business with them again and whether they would recommend them to others.
This tool guides the entrepreneur through the process of developing a preliminary forecast, which is used to judge the accuracy and reasonableness of financial figures prior to creating a detailed line-by-line budget.
This tool will help entrepreneurs evaluate the many pricing policies available that can help attain pricing goals.
Every business has some form of intellectual property. Have you identified your intellectual property? This article will help you identify and protect these valuable assets.
Blogging on behalf of your company and its products can be an effective public relations tool. While some companies, including GM and Sun, have embraced blogging-from CEOs to staff-it's important to provide quality content that focuses more on conversations with customers than pure company promotion.
How can you come up with innovations as a scientist would? You need to dream big, come up with an expansive set of goals, and then break your plan down into a series of simple steps. Also put in place the best possible team and be sure to develop your plan B.
Sales strategies can change from year to year depending upon your competitive environment, goals, and resources. This article compares internal and external sales teams.
Want to get connected? Sign up to receive regular news, polls and updates from The Kauffman Foundation.