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David Neeleman is Chairman and CEO of JetBlue Airways Corporation. JetBlue, which began operations in 2000, serves 23 U.S. cities with 57 new Airbus A320 aircraft. JetBlue is Neeleman's third successful launch in the
aviation business, His goal is to bring people back to air travel by offering low fares, friendly service and a high quality product. JetBlue was rated "Best Domestic Airline" at Conde Nast Traveler's 2003 Readers' Choice Awards for the
second consecutive year, and was runner-up for "Best Domestic Airline" at Travel & Leisure magazine's 2002 and 2003 World's Best Awards. Neeleman's career in the airline industry began in 1984 when he co-founded Morris Air. As
president of Morris Air, he implemented the industry's first electronic ticketing system and pioneered a home reservationist system that is now the foundation of JetBlue's call center. Neeleman sold Morris Air and took the electronic
ticketing to Open Skies. He sold Open Skies to Hewlett Packard in 1999. During this period, Neeleman acted as a consultant to WestJet Airlines, a successful Canadian low-fare start-up airline.
Judy Estrin is CEO of JLABS, LLC, formerly known as Packet Design Management Company, LLC. She is the author of Closing the Innovation Gap, published in September, 2008. Prior to co-founding Packet Design, in May 2000,
Estrin was chief technology officer for Cisco Systems. Beginning in 1981 Estrin co-founded three other successful technology companies: Bridge Communications, Network Computing Devices, and Precept Software. In 1998 Cisco Systems acquired
Precept, and she became Cisco's chief technology officer until April 2000. Estrin has been named three times to Fortune Magazine's list of the 50 most powerful women in American business. She sits on the boards of directors of The Walt
Disney Company and FedEx Corporation as well as two private company boards - Packet Design, Inc. and Arch Rock. She also sits on the advisory councils of Stanford's School of Engineering and Stanford's Bio-X initiative. She holds a B.S.
degree in math and computer science from UCLA, and an M.S. in electrical engineering from Stanford University.
The co-founders of a public relations and events-management firm discuss the role of negotiation in enabling them to operate as equal partners. Balance, trust and skills are necessary for the give-and-take involved, and the authors provide suggestions for achieving that.
John W. Thompson is chairman of the board of directors and chief executive officer of Symantec Corporation. Since joining Symantec in April 1999, Thompson has led the transformation of the company from a consumer
software publisher to the global leader in information security solutions for individuals and enterprises. With global operations in more than 35 countries, Symantec offers a broad range of software, appliances and services designed to
help customers secure and manage their IT infrastructure. Under Thompson's leadership, the company has defined a new category of information security software for consumers and has made a number of strategic acquisitions to enhance its
ability to serve the rapidly changing security and management needs of large global enterprises. In September 2002, President George W. Bush appointed Thompson to the National Infrastructure Advisory Committee (NIAC), to make
recommendations regarding the security of the critical infrastructure of the United States. In addition, Thompson has served as the chair of the Silicon Valley Blue Ribbon Task Force on Aviation Security and Technology to identify and
evaluate technology-driven solutions to improve the security and efficiency of national and local aviation. Prior to joining Symantec, Thompson had a distinguished career with the IBM Corporation where he held senior executive positions in
sales, marketing and software development. In his last assignment, he was general manager of IBM Americas and a member of the company's Worldwide Management Council. Thompson is a member of the board of directors of UPS, NiSource, Inc.,
and Seagate. He completed his undergraduate studies at Florida A&M University and holds a master's degree in management science from MIT's Sloan School of Management.
Creativity is all about finding innovative solutions to difficult problems, says an engineer who did just that to build what is now the country's fifth largest craft brewery. The article looks at how that principle applies to manufacturing, management, marketing and product development.
Creativity is the emotional lifeblood of entrepreneurship. Without creativity, thousands of companies would not have been launched. However, it is an element of entrepreneurial life that isn't easy to safeguard under the law.
Marketing creatively will enable entrepreneurial retailers to prosper in difficult or changing times, writes the founder of a venerable direct marketing company. The author offers examples of creative marketing from the company's half century in business.
The process of going through a legal audit isn't easy, but the risks associated with avoiding the issue are too high for any company to bear. Doing so is not only necessary, but beneficial.
The author, Jana Matthews, asserts that without policies and procedures, business growth becomes much harder to achieve. If you want to grow, you (the entrepreneur) have to stop doing everything yourself.
Jerry Kaplan is widely known in the computer industry as a serial entrepreneur, executive, technical innovator, and author. Most recently, he was co-chairman of Egghead.com, Inc. Previously, Mr. Kaplan served as chairman
of the board and chief executive officer of online auction company Onsale, Inc., which he co-founded in 1994. Prior to Onsale, he was co-founder and chairman of GO Corporation, which developed PenPoint, a pen-based operating system. Mr.
Kaplan wrote a best-selling book about his experiences at GO Corporation entitled "Startup--A Silicon Valley Adventure", published in May 1995 by Houghton-Mifflin. Before founding GO, Mr. Kaplan was the principal technologist at Lotus
Development Corporation, where he co-authored Lotus Agenda, the first personal information management software. In 1981, he co-founded Teknowledge, a public company specializing in artificial intelligence. Mr. Kaplan received a Bachelor's
degree in history and philosophy of science from the University of Chicago (1972), a Doctorate degree in computer and information science from the University of Pennsylvania (1979), and was a research associate in Computer Science at
Stanford from 1979 to 1981.
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