entrepreneurshipresource center

The Resource Center has all the info you'll need From content to user feedback, the resource center has the information you need for every level of the entrepreneurial process.

Entrepreneurs

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Sample Balance Sheet
1/22/2007
File Resource
Summary:

Along with this sample Balance Sheet for a year old business, this tool provides a line-by-line explanation of the most common categories used to report the value of the company's assets, liabilities, and equity.

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Show Me the Press Release
1/4/2007
Summary:

This template offers an easy-to-use format for building a press release in a proper and conventional format and allows users to immediately e-mail press releases to reporters or other media.

Go To Source (www.ducttapemarketing.com)
Small Company, Big Brand
1/19/2007
Summary:

For entrepreneurial ventures to compete with larger competitors, creative publicity and inventive viral marketing campaigns are among some tactics that can be used. Building a brand requires a compelling story and solid leadership.

Go To Source (www.businessweek.com)
Small is the New Big
1/25/2007
Summary:

In this podcast, entrepreneur and marketing expert, Seth Godin, shares thoughts on social media and influencing in the marketplace. His stance is that psychographics have displaced the importance of planning based on demographics. Remaining in close contact with the market, providing customers with choices that matter to them, and guiding them towards possibilities they haven't yet imagined are three suggestions elaborated upon.

Go To Source (www.podtech.net)
The Basics of Mentoring
1/19/2007
Summary:

To have next-generation leaders within growth businesses, mentoring is a proven method of developing staff for succession. The process creates an environment which can lead to higher levels of profitability, employee retention, increased revenue, and job satisfaction.

Go To Source (gmj.gallup.com)
Venture Capitalist's Success Using Social Media
1/25/2007
Summary:

San Francisco-based VC, Pascal Levensohn, discusses his use of blogging to establish a connection with entrepreneurs starting new businesses by sharing more than just best practices for venture backed companies. The spiritual and philosophical nature of his blog has created an affinity with his audience and a substantial impact on his business.

Go To Source (www.podtech.net)
What's to Be Done About Performance Reviews?
1/19/2007
Summary:

Controversy continues over whether or not the performance review process is an effective tool for motivating and improving employee performance. Yet many entrepreneurs make the assumption that the evaluation process will lead to a better-performing organization. Too often, the purpose of employee reviews is unclear -- to both leadership and the employee -- and training in the process is generally not provided.

Go To Source (hbswk.hbs.edu)
Your Sales Process
1/18/2007
File Resource
Summary:

A sample Sales/Service Process and ideas for developing your own sales process serve as a guide as you plan for sales growth.

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20 Questions Toward Ethical Word of Mouth
2/2/2007
Summary:

The impact of social media is increasingly becoming a part of entrepreneurial strategies for growth. The "Word of Mouth Marketing Association" cautions that disclosure of the firm's relationship with its bloggers should be transparent so that an opinion expressed might be judged more appropriately. Marketers are encouraged to demonstrate honesty of relationship, opinion and identity, as well as to take responsibility for the acts of recruited agents or volunteers.

Go To Source (www.churchofthecustomer.com)
Confidentiality and Invention Assignment Agreement
2/1/2007
File Resource
Summary:

This tool is a sample legal agreement covering terms for confidentiality and invention assignment, including non-competition and power of attorney rules.

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