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Explore the Entrepreneurship.org Resource Center to find resources. Designed with entrepreneurs in mind, our resource center allows you to find materials to grow great ideas.
Strategic words are out. Personal search is in. This week, the Kauffman Foundation held a seminar on "Online Branding for Startups" with help from Mark Traphagen of Virante, a SEO marketing firm out of Durham, N.C. I learned a number of things in the hours we discussed branding with entrepreneurs and Kauffman associates, but here are my top four takeaways.
Lately, there's been a lot of talk about these people we call millennials. Namely, the current generation, Generation Y, those "entitled, narcissists who still live with their parents", according to Keith Wagstaff. From complimentary to derisive, countless writers have deemed it their duty to predict exactly what this generation will add or (as most reports warn) detract from our current society. But the truth is, nothing has been said about the "Me, me, me generation" that hasn't been said about every generation before them.
Even with the most intuitive educational material, sometimes the most important thing a students needs is the ability to ask questions. For entrepreneurs, who are often lifelong learners, this is essential to the application of the material to their business. While online learning can facilitate opportunities to learn lessons anytime, anywhere that might not otherwise be available, the opportunity to engage directly with experts creates important connections and discussions.
There's been a growing resurgence of working areas of long tables with copious amounts of white boards. They call them co-working spaces. Since the coining of the phrase in early 2000s, they've grown into warehouse size places with cubical conference rooms and modern furniture, becoming a hip thing for entrepreneurial ecosystems and startups across the globe. But recently, I've come to a realization: Co-working spaces are lame.
After coaching others in spin control for years, a cash-strapped entrepreneur had to face the music-and the media-himself. He drew on long-cultivated relationships to tell his story accurately and bring his business out of receivership. Being both proactive and honest, he says, is essential in a crisis situation.
Specialized or technical advice or skills not closely related to your company's core objectives can often be handled effectively by outside contractors. Typically less expensive that hiring full-time staff, potential outsource services should be carefully considered with these topics in mind: expertise, experience, proposals, and attitude.
As Genentech's Executive Vice President of Research and Early Development, Richard Scheller leads scientists discovering medicines that will significantly impact the lives of patients. In this candid interview, he describes the challenges of his industry, and outlines the required steps for developing products in a heavily regulated environment. Scheller also shares some personal learning curves faced when he elected to leave academic life for a new role in a commercial enterprise.
Entrepreneurs need to be leaders to motivate people to undertake the daunting task of turning a vision into a tangible entity, says the founder of the nation's largest pediatric home healthcare provider.
Facebook COO Sheryl Sandberg shares her trilogy of ideas for a successful start-up and a fulfilling career. Her thoughts include building an enterprise with scalable vision, building personalized, scalable products, and the ability to scale your own connections and capabilities.
In today's extremely tight labor market, small-company employers must approach hiring just as they approach selling. To lure able and enthusiastic candidates, the author writes, a CEO should consider such steps as contacting reluctant candidates personally, offering equity compensation to augment salaries, and sending welcoming gifts like fruit baskets. Of particular note is a discussion of factors the author says "count" in the sales-whoops!-the hiring process.
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