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The Wave of Social Entrepreneurship
Church Jeff
4/11/2012
Audio Resource
Summary:

Entrepreneur and successful executive Jeff Church founded Nika Water to create a thriving social enterprise that supports clean water projects in impoverished countries. In this inspiring lecture, Church lays out his motivations for striking out on his own, the challenges of the global water crisis and the essential lessons aspiring entrepreneurs need to learn.

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The Venture Capital Aptitude Test (VCAT)
9/20/2007
Summary:

Want to graduate from entreprneur to venture capitalist? Take the VCAT (venture capital aptitude test) to see if you've got the right stuff. Hint: You need more real-world experience than crunching numbers and drawing up business models. A lot more.

Go To Source (blog.guykawasaki.com)
The Value of True Partnerships
Casares Wences Malka Meyer Micky
5/18/2011
Audio Resource
Summary:

Wences Casares and Meyer "Micky" Malka are serial entrepreneurs who believe in the fundamental power of partnerships. Empowered by working in close collaboration for years, these co-founders have started multiple companies including Patagon, Lemon Bank and Bling Nation. In this revealing lecture, Casares and Malka describe the value of over-communication, the decision process in making a pivot, and the challenges of entrepreneurial ecosystems outside the United States.

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The Two Faces of Niche Marketing
Lawton Jennifer
2/1/1999
Article Resource
Summary:

Niche businesses either start with specific offerings for a discreet audience or carve out specialities within a broader base. Either way, entrepreneurs who operate niche companies must understand themselves, their goals, and their customers, in order to deliver marketing campaigns that are simple and effective.

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The Top Ten Lies of Corporate Partners
8/23/2007
Summary:

Translations of corporate-speak from author and entrepreneur Guy Kawasaki. An interesting, lively read with solid insights, this article makes you wonder if it's ever a good idea for an entrepreneurial enterprise to partner with a "corporation."

Go To Source (blog.guykawasaki.com)
The Three Shows
Haupt Norbert
11/16/2005
Article Resource
Summary:

The author asserts there are three tasks entrepreneurs need to do to attract the attention of angel investors. They are "the three shows": show up, show enthusiasm, and show humility.

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The Technology of Podcasting
Williams Evan
10/12/2005
Audio Resource
Summary:

Evan Williams, Co-founder and CEO of Odeo, discusses his views on the opportunities and challenges in the quickly emerging technology of Podcasting.

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The Story of Proactiv Solution
Rodan Katie
4/19/2006
Audio Resource
Summary:

Katie Rodan, co-founder of Proactiv Solution talks about her personal journey from a resident in the medical school program to an entrepreneur. She shares the trials and tribulations of her experience in the creation of Proactiv, a globally recognized skin care product.

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The Scientific Way to Determine the Price of Your Products or Service
9/20/2007
Summary:

Setting prices that yield profits means testing and monitoring. Test offers for responsiveness and for cost effectiveness. Monitor competitors to stay one step ahead (or keep up!) and suppliers to reduce costs as much as possible.

Go To Source (www.nfib.com)
The Process of Raising Money from Equity Investors
3/20/2007
File Resource
Summary:

This article discusses the steps involved in the process of raising money from the first handshake to the cash-in-hand.

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