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Entrepreneurs

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The FUD Factor: How to Persuade Customers to Buy
Smilor Ray
10/30/2000
Article Resource
Summary:

Understanding your customers' state of mind is only the first step in the process of closing a sale. Fear, uncertainty and doubt can be increased or decreased, using a few simple techniques.

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Leaders and Laggards: How to Speed Products to Market
Smilor Ray
11/20/2000
Article Resource
Summary:

To sell more and sell faster, study the bell curve of prospective customers to find out which ones are most likely to be early adopters. If your product improves their performance, they'll influence others to buy.

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Three Universal Laws of Marketing: How to Get Customers to Beg for Your Product
Smilor Ray
11/27/2000
Article Resource
Summary:

Entrepreneurial success awaits companies that are not just better but different. If you keep your promises and sell more than just product, you'll be irresistible.

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The Entrepreneur's Rosetta Stone: How to Read a Business Plan
Smilor Ray
12/25/2000
Article Resource
Summary:

Financiers decode business plans, looking for the secrets of probable success. If yours shows a customer-driven opportunity that your company's talent, passion and skin in the game can actually pull off, they're more likely to be impressed.

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Wild and Crazy Guys: How Entrepreneurs Build Culture
Smilor Ray
1/15/2001
Article Resource
Summary:

Entrepreneurs can create a company culture that reflects their values and motivates employees by experimenting with unusual events and activities in the workplace. Here are some ideas to jump-start your thinking.

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Experience on Stage
Smilor Ray
2/26/2001
Article Resource
Summary:

Entrepreneurs can bring valuable experience and charisma to a classroom. This article describes techniques that can make or break your lecture and have students lining up for more instead of nodding out.

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The Blessing of Complaints: How Rantings and Ravings Can Help You Succeed
Smilor Ray
3/26/2001
Article Resource
Summary:

When customers complain, you're getting market intelligence for free. Treat every gripe as a chance to fix the problem and build your company's reputation for good service.

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Listen for the Electricity
Smilor Ray
1/1/2005
Article Resource
Summary:

The toughest and most important job of an entrepreneur is to select the people to bring into his or her company. The author suggests a way to do this: listen for the electricity.

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Getting Out of the Critical Path
Smilor Ray
7/1/2005
Article Resource
Summary:

In every company there are a series of critical paths-courses to a conclusion that employees have to run, under intense time pressure, to keep the company meeting goals and hitting objectives so that it keeps moving forward. If someone is blocking the critical path, then that person has to get out of the way. If he or she cannot find a way to get out of the critical path, then the CEO has to step in and clear the way so that the race can continue.

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Developing Online Publications
Smart Todd
9/1/2006
Article Resource
Summary:

Online publishing is a key tool for building credibility and growing relationships for your business. To attract customer attention to your products, direct your communications to the right customers with the right message.

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