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When looking to recruit CEOs for his companies, the entrepreneur author argues it's critical to consider in candidates a range of character traits, such as broad experience, objectivity, and respect for others. He shares his experiences in making the right and sometimes wrong hires and reveals key lessons learned.
This topic expert provides a step-by-step process for understanding a sales reps' potential for results, their motivation factors, and developing a comp plan that fits those characteristics. Strategy, combined with communication, can help sales reps meet their goals and their companies' profit goals.
Rather than viewing compensation plans as a motivational tool, this entrepreneur believes they should be considered a means for managing risk and protecting the company's cash assets. He explains his firm's model, which is based on transferring more risk to sales associates, sharing resources across clients, and tying a portion of base salary to reaching certain revenue-related milestones.
Tina Seelig is the Executive Director for the Stanford Technology Ventures Program where she is responsible for the management, operations, and dissemination efforts of STVP. In addition, Tina is the Director of the
Stanford Entrepreneurship Network and the co-Director of the Mayfield Fellows Program. Tina also teaches a course in the Department of Management Science & Engineering on Creativity and Innovation. Prior to joining STVP, Tina worked as
an entrepreneur, management consultant, author, and scientist. Tina received her Ph.D. from Stanford University Medical School in 1985 where she studied Neuroscience. Tina has worked as management consultant for Booz, Allen, and Hamilton,
has written several popular science books and has designed a series of educational games. Her books include The Epicurean Laboratory, Incredible Edible Science, and a series called Games for Your Brain. After Tina's first book was
published in 1991, she became interested in how books are marketed. This led her to start a company designed to help match books with buyers. The product was a multimedia system for bookstore customers, called BookBrowser. BookBrowser was
a kiosk-based system that allowed customers to identify books of interest. With the help of a team of engineers and graphic designers, Tina built the business and sold the company in 1993. After selling her business, Tina worked as a
Multimedia Producer for Compaq Computer Corporation. In this position Tina led a team of engineers, artists, scriptwriters, and education specialists through the design and implementation of a series of multimedia titles. Tina's current
position as Executive Director of the Stanford Technology Ventures Program takes advantage of her technical background, in addition to her experiences as a manager, entrepreneur, and educator.
Tina Seelig, Executive Director for the Stanford Technology Ventures Program, provides insights on life, leadership, and the little things that make a big difference in an entrepreneurial setting.
Katie Rodan, M.D., is the co-developer of Proactiv Solution, a highly successful acne skin care system for adults and teens, launched in 1995. Proactiv Solution continues to monopolize the acne skin care market as it
offers a solution for both treatment and prevention. Proactiv Solution has been used by over three million people, positioning Dr. Rodan in the forefront of acne treatment in the medical community. A well-recognized expert in her field,
Dr. Rodan has been interviewed and quoted in many national magazines, including Cosmopolitan, Glamour, Self, McCall's, Allure, Teen, Cosmogirl, Oprah, Redbook, Mirabella, Elle and Reader's Digest. She was featured in First Magazine for
Women, "Secrets of the Beauty Docs" (July 1996) and in Harper's Bazaar, "Five Hot Derms" (April 1998). She is a guest medical correspondent for KRON-TV News, the NBC affiliate in San Francisco, and has appeared on national television
shows, such as The Montel Williams Show, Barbara Walters' The View, and Later Today. In addition, Dr. Rodan has been included in Best Doctors in America. Dr. Rodan is an Adjunct Clinical Assistant Professor, Dermatology, Stanford
University School of Medicine. She has a private practice in medical, surgical and cosmetic dermatology in Oakland, CA. Dr. Rodan received her undergraduate degree in history from the University of Virginia and her medical degree from the
University of Southern California School of Medicine in Los Angeles. She completed her residency in dermatology at Stanford University School of Medicine. Courtesy of Proactiv Solution
This serial entrepreneur shares the story of how she came to understand the importance of recruiting experienced entrepreneurs to her board of directors. In one instance a new director advised her to hold off accepting an offer for her company, enabling the company to grow and gain value for potential sale later.
This accomplished entrepreneur matches practical tips from Peter Drucker's book, Innovation and Entrepreneurship, with innovative product moves developed by real-life growth companies. The entrepreneur author shows how these companies apply key tactics, such as tracking demographics and customer preferences, that are detailed as principles by Drucker.
Ryan Phelan started DNA Direct in 2003 as a company that provides direct-to-consumer genetic testing and related consumer oriented genomic services. Phelan has been a strong consumer health advocate for the past 25
years, having started the first medical library for consumers in 1978. As Founding Director of Planetree, a nonprofit consumer health care organization, she helped create a national model for humanizing hospitals and a national model for
providing health information to the public, the Planetree Resource Center. In 1995 she founded Direct Medical Knowledge (DMK). DMK was an extensive consumer health web site highly regarded for its unique content depth and innovative search
interface. DMK developed proprietary software that enabled users to drill down through the most current medical literature and retrieve personalized health and medical information. As CEO of DMK, Ms. Phelan forged alliances with major
medical institutions, national health care plans, publishers, and consumer groups. In 1999 Direct Medical Knowledge was acquired by WebMD, and DMK's content became the backbone of WebMD's consumer health site. Phelan is also a co-founder
of the ALL Species Foundation, a global science initiative to discover all life on Earth in the next 25 years. In 2002, Phelan served as CEO for the ALL Species Foundation and continues her involvement today by serving on the Governing
Board of Directors. She graduated from UC Berkeley. Courtesy of Strategic News Service, SF Chronicle
Building relationships and focusing on business terms with potential partners are key while not letting cultural differences get in the way while negotiating abroad. This seasoned negotiator in international transactions presents a comprehensive primer on how entrepreneurs can undertake effective global, business negotiations.
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