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Explore the Entrepreneurship.org Resource Center to find resources. Designed with entrepreneurs in mind, our resource center allows you to find materials to grow great ideas.
As you are determining the right executive compensation program, you might find this tool helpful in establishing and communicating an overall compensation philosophy for your company.
This document is a sample executive employment agreement covering base salary, incentive bonus, equity incentives, benefits, termination, restrictive covenants, intellectual property, and more.
This tool was designed to assist an entrepreneur who set up a bonus system that keyed off the company's EBITDA. By having a bonus program tied to EBITDA, top team members were forced to think like an owner thinks about expenses, opportunities, and investment.
This tool will help you choose a customer base that is appropriate for your business by identifying customer characteristics, conducting market research, choosing a target market, and compiling a customer profile.
This article explains how CEOs can be more efficient in their personal organization of time, providing specific approaches to specific challenges. It also outlines the broader responsibilities CEOs have of effecting change and coaching employees through the change process. TEC is now known as Vistage.
This "best practices" article explains, from the entrepreneur's point of view, the finer points of retaining customers, a practice that costs one-fifth as much as acquiring new ones. The article provides specific, practical suggestions for retaining external customers and ensuring positive relationships with internal customers (your employees.)
Companies that prioritize development of managers gain a real edge in the marketplace according to this overview. Underlying principles and practices for consistently building capable managers are provided and explained. Among the advantages are getting and keeping talent, more value from the CEO's time, more corporate flexibility, and a sustainable competitive edge.
This article presents a concise and informative overview of the marketing process based on the entrepreneur's perspective. Topics include strategy, planning, focusing on the customer, the CEO's role, and direct marketing.
What constitutes productive sales training? Is it motivation, product knowledge, great presentation skills--yes, it's all of these and more. But it is not one or two at the expense of others, the authors warn. The right mix is the key, and the entrepreneur's commitment and support are vital.
A productive strategic alliance occurs when two enterprises come together with talents, skills, and resources neither posssesses on its own to create profit neither could have achieved on its own. Benefits can include more effective access to markets, better technology, faster and better new product development, and wider distribution. This article provides a practical overview of the process.
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