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Bootstrapping is a tactic to help you spend less cash and therefore need less to operate your business. This article discusses ways to bootstrap your business operations.
Bootstrapping allows entrepreneurs to operate their startups with minimal investments from others, according to equity capital expert, Bill Payne. This allows entrepreneurs to postpone raising capital while their firms mature and retain ownership of their companies during that time.
Bootstrapping is one way to extend existing cash and postpone the need to raise money, thus allowing the entrepreneur time to achieve milestones and raise the valuation of the company. The author provides specific ways to bootstrap your company and extend your cash runway.
In 2003, Alex Welch observed that e-commerce and social networking users were in need of an easy-to-use centralized hub to store and publish media. In this article, he explains how he founded a company based on this idea by bootstrapping his startup and later raising outside money.
The first Top of Mind issue for 2013 has gone online and in it, I talk about three topics with the potential to impact (or continue to impact) entrepreneurship in a big way. I want to elaborate on one that has struck a chord with me. It’s an unproductive method of economic development called “border wars.”
Use this tool to push beyond your current practices by considering growth opportunities through market penetration, line expansion, market expansion, and new product development.
This article lists and explains five steps to building your personal brand. The basics are to develop expertise and then become known for that expertise. It takes more than networking to get noticed; it takes a good product. In this case, that product is you.
Learn how a clearly defined brand identity can help build your business, even in the face of fierce competition.
At a time when branding is more important than ever for entrepreneurs, Lillian Vernon, the doyenne of direct-mail retailing, talks about branding herself to reach her customers. In the past half century, the strategy has enabled her company to get valuable publicity, as well as more easily extend its product line and weather times of crisis, the author writes.
Understanding your break-even point can help you establish a range of profitable prices and give you insight into how much you must sell to meet costs.
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