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Entrepreneurs

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Using Consultants, Contractors, or Advisers
FastTrac
2/2/2007
Article Resource
Summary:

As your company grows, you'll need to obtain specialized and technical advice on a regular basis. Consider using outside professionals because they are usually less expensive than hiring full-time staff when you have a project needing outside expertise.

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Using Branding to Increase Sales
FastTrac
1/25/2007
Article Resource
Summary:

This article discusses one of the most effective market strategies for any company, creating a company brand.

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Users, feedback and a bear: How one healthcare entrepreneur tested his product
Ryan Amin
9/24/2013
Blog Resource
Summary:

Healthcare entrepreneurs can see the potential for a product's success in the raw concept, but the product must go through a critical testing phase to reach that potential.

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Use Your Leadership Presence to Inspire
Baldoni John
5/5/2010
Article Resource
Summary:

In times of crisis people always look for inspirational leaders. What makes for inspiration is subjective, but there is one common element when speaking about leaders who inspire: they have a strong leadership presence.

By presence we mean "earned authority." That is, people follow your leadership because you are a proven quantity, whose credibility rests on your having gotten things done. Every leader must aspire to demonstrate presence in order to inspire; this is a theme explored in a new book, 12 Steps to Power Presence: How Leaders Assert their Authority to Lead.

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Use Social Media to Enable Innovation
OPENForum
4/21/2010
Article Resource
Summary:

Social media tools have many important business uses. One of the most powerful is the ability to foster innovation. With social media, businesses can tap into the needs, desires and opinions of a wide audience — and connect with a highly targeted group that is directly relevant to their businesses. These connections can be invaluable sources for new ideas and alternative ways of thinking.

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Updated patent laws will change how device makers innovate
Auvil Steven
11/15/2011
Blog Resource
Summary:

How will medtech and biotech companies be affected by the recently approved Leahy-Smith America Invents Act? Read more for five things these companies need to know about the modernized patent laws.

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University spinoff develops medical device for tinnitus
Glenn Brandon
5/12/2011
Blog Resource
Summary:

A treatment for tinnitus is the goal of two Ohio University colleagues who were frustrated by the lack of options for those suffering from this hearing disorder. Read more to find out how this medical device differs from its competitors.

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Universities get creative with technology commercialization
Pogorelc Deanna
8/14/2012
Blog Resource
Summary:

Universities are finding innovative ways to commercialize technology with startup incubators, partnerships and other avenues. Read more about university technology transfer.

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Understanding the Various Types of Intellectual Property
Sherman Andrew J
8/1/2006
Article Resource
Summary:

This article is a primer for entrepreneurs who need to understand the basics of intellectual property law as a precursor to selecting how to protect their intangible assets, trade secrets and know-how, trademarks and trade names, patents and patent applications, and copyrights.

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Understanding the Patent Process from Soup to Nuts
Sherman Andrew J
8/1/2006
Article Resource
Summary:

This article provides an expert explanation of the various kinds of patents, including utility patents and design patents, along with a practical description of the complete patenting process.

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